Converse launches Proud to Be Pride Collection featuring rainbow flames and animal print

To celebrate Pride Month 2025, Converse has launched its eleventh annual Proud to Be collection, with the tagline: “For those prouder than ever to be themselves.”

The Converse Pride website states: “Converse has always stood with the proud, the daring and the unapologetic,” adding: “For our 2025 ‘Proud To Be’ celebration, we’re not looking back, we’re lighting the way forward towards a future of love and joy for everyone.”

This shoe brand collection incorporates the Pride flag’s rainbow colours into a variety of flame and animal print designs.

The 2025 Proud to Be collection includes the new Chuck Taylor All Star Lift Double Stack, a chunky platform style, and the new Chuck Taylor All Star XXHi, a knee-high style.

The Chuck Taylor All Star high, low, and platform styles can be personalised with patches, prints, colours, trims, and unique flourishes using the Converse By You experience.

Additionally, the Chuck 70 silhouette has also undergone the Pride treatment.

The brand has also released two Converse Pride T-shirts. The designs available include a rainbow animal print, a black-and-white zebra print and rainbow flames.

Converse has stated that, through annual grants, they have “pledged and donated nearly $3.4M to local, national, and international organisations since we first launched our annual Pride campaign and collection in 2015.”

Their current LGBTQ+ non-profit partners are listed as It Gets Better, IGLYO and Homotopia.

In addition to the shoes, Converse’s Pride campaign includes seven All Stars from past Proud to Be campaigns writing love letters to their future selves.

“We welcome back our LGBTQIA+ community from past Pride campaigns to share their stories — love letters to their future selves – each a testament to the enduring power of love,” the brand writes.

One of those is multidisciplinary artist Allié, who is based in Melbourne, Australia, and has Vietnamese heritage.

“Through her work, she explores the complexities of identity, drawing from her lived experience as a trans woman of colour,” her biography details.

“Her art reflects the intersections of culture, gender, and self-expression, offering a deeply personal yet universally resonant perspective.”

For her letter, Allié writes: “Dear future me, in ten years, I hope to look back and see a world where I no longer need to justify my existence.”

“Never forget the magic of Black queer and trans existence”

Another participant is Ayo, a visual artist, writer, researcher and award-winning filmmaker, from Ghana and Lesotho and based in Toronto.

Their bio reads: “Their primary mediums include film, photography and illustration.

“Their work explores questions of home, (in)visibility, liminality and (un)belonging as they relate to Black queer and trans* African diasporic subjectivity.”

Ayo’s letter reads: “Dear future me, I hope that you never forget the magic of Black queer and trans existence and that you use it to propel yourself and others towards a future (and present) that is hospitable and loving.”

The Converse By You experience and Converse By You are available now on converse.com.

You can see a full list of major companies who have released Pride 2025 merch here.