Chappell Roan’s ‘The Subway’ sparks tourism boom in Saskatchewan

Chappell Roan has got a way of bettering the economy in obscure Canadian provinces apparently, as her lesbian heartbreak anthem “The Subway” has led to a spike in tourism interest in Saskatchewan.

In Roan’s new ballad, the 27-year-old queer pop megastar references moving to the large yet often overlooked province of Saskatchewan as a means of getting over her broken heart.

After seeing what she thinks is her ex lover on a New York subway and smelling her perfume wherever she goes, Roan contemplates whether it’s time to move far away from the scene of the heartache.

“I made a promise, if in four months this feeling ain’t gone, well, f**k this city, I’m movin’ to Saskatchewan,” she belts on verse two.

The song, which Roan has teased through live performances for over a year now, was officially released at the end of July. It became the biggest song by a female performer in 2025 on the global Spotify chart, and shot straight to number one on the official UK music chart.

In Roan’s home country of America, the song landed at number three on the Billboard Hot 100.

Yet more than just pushing its way onto the charts, “The Subway” seems to have pushed Saskatchewan into the public consciousness.

“We don’t normally get this kind of publicity from an artist that’s at the peak of their popularity,” Jonathan Potts, CEO of Tourism Saskatchewan, told Business Insider recently.

He added: “This is like a gift from heaven.”

@pinknews

Chappell Roan’s latest single ‘The Subway’ is giving Saskatchewan in Canada a tourism boost! The singer’s heartbreak anthem contains the lines: “I made a promise, if in four months this feeling ain’t gone / Well, f**k this city, I’m movin’ to Saskatchewan”. Since the singer’s song and music video dropped on 31 July, the Canadian province has seen its first U.S. Google Trends spike in two years. Saskatchewan’s social media and website have also had around 50,000 interactions. “We don’t normally get this kind of publicity from an artist that’s at the peak of their popularity. This is like a gift from heaven,” Tourism Saskatchewan CEO Jonathan Potts told Business Insider. Are you inspired to make a heartbreak pilgrimage following the song’s release? #chappellroan #thesubway #saskatchewan #tourism #canada🇨🇦 #lgbtqia

♬ The Subway – Chappell Roan

Following the release of “The Subway” and its accompanying music video, Google searches for “Saskatchewan” spiked for the first time in almost two years. The Saskatchewan tourism board also reportedly saw roughly 50,000 interactions with its social media pages and website following the release of the song.

The tourism board seems to be playing into the new-found interest too, as its website currently offers a way to explore Saskatchewan based on your favourite Chappell Roan song.

“I can see why we could be a cure for heartbreak,” Potts continued.

“We only have a population of around 1.2 million people, we have sunshine and plenty of wide open space, and we have the darkest sky preserve just across the Montana border, free from any sound and light pollution.”

As for whether any other scarcely populated, rural areas will be getting a Chappell Roan shout out in the near future, it seems unlikely. The “Pink Pony Club” hitmaker recently shut down speculation that her sophomore album is on the way soon, telling Vogue that it could take up to five years to be released.

“The Subway” is streaming now.

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