Lush creates ‘luxurious’ trans flag bath bomb to support trans charities
Lush’s new Liberation bath bombs are £6 each. (Lush)
Lush's new Liberation bath bombs are £6 each. (Lush)
Cosmetics company Lush has launched bath bomb in the colours of the trans flag to help support transgender and gender-diverse people around the world.
75 per cent of the sale price of the Lush Liberation vegan bath bomb will be donated to organisations that advocate for transgender rights, including TransActual, My Generation and the Transgender Equality Network Ireland.
“Celebrate trans lives and stand up for trans rights with this luxurious liberating bath bomb,” a description reads. “Layered in the pink, blue and white of the trans flag, and scented with our American cream fragrance, you’ll soak among the sweetness of creamy vanilla… and the background warm, slight woody note of benzoin resin.”
Earlier this year, the company launched a campaign, again in partnership with TransActual and My Generation, with all 101 UK stores featuring window displays in the colours of the trans Pride flag.
At the time, TransActual strategy director Keyne Walker said: “With our legal rights being thrown into confusion, this is a crucial time for LGBTQ+ people and our allies to be vocal and explicit in their support and inclusion of trans people across society.”
Lush’s latest show of support comes in the wake of the UK Supreme Court’s ruling that the legal definition of a woman in the 2010 Equality Act does not include transgender women.
In June, the company reportedly ended its collaboration with Download Festival over the event’s trans toilet policy, and last week, all their UK stores closed for one day and online sales were suspended to draw attention to the starvation of people in Gaza.
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