Rihanna enlists trans model Vivian Jenna Wilson for new Savage X Fenty campaign
Vivian Jenna Wilson is starring in Rihanna’s new Savage X Fenty campaign. (Getty/Savage X Fenty)
Vivian Jenna Wilson is starring in Rihanna's new Savage X Fenty campaign. (Getty/Savage X Fenty)
Vivian Jenna Wilson is entering 2026 booked and busy and in the hands of one the entertainment and fashion industries all-time greats: Rihanna.
The 21-year-old transgender model and social media star, who is the estranged daughter of almost trillionaire tech bro Elon Musk, has been enlisted by the Barbadian billionaire businesswoman (and sometimes singer) as part of the Valentine’s Day campaign for her lingerie brand, Savage X Fenty.
The sultry new campaign is led by “Work” hitmaker Rihanna who shared footage of herself via social media donning a lacy, hot red bra.
In promotional photos for the campaign, Wilson appears alongside fellow model Emma Arletta and model-turned-actress Love Simone, wearing a rose-print black bra and miniskirt combo, paired with scarlet stockings. She’s also wearing her blonde locks down in her signature parted style, with a bold rouge lip.
Vivian Jenna Wilson made her modelling debut in spring 2025, appearing in a campaign for queer clothing brand WILDFANG. Back in September, she made her high-profile runway debut at the coveted New York Fashion Week, appearing during Alexis Bittar’s Spring/Summer 2026 presentation.
She stomped the catwalk in a shimmering, red short-sleeved gown and an embroidered sash which read “Miss South Carolina”. Each model on the runway was representing a US state which has passed or is currently pushing anti-trans legislation.
She also appeared in BDSM-themed gear for the Chris Habana show, and in the Prabal Gurung display in a white, high-class knitted ensemble.
Last year was a huge year for the up-and-coming model and performer, who first gained notoriety for publicly calling out her estranged father on social media in 2024.
In the two years since, alongside making her modelling debut, she has performed in her first drag show, and expressed her hopes to become a Twitch streamer and possible actress.
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