Levi’s releases 2025 Pride collection after refusing to roll back DEI initiatives
Levi’s has released its 2025 Pride collection (Levi.com)
Levi's has released its 2025 Pride collection (Levi.com)
Clothing brand Levi’s has unveiled its 2025 Pride month collection, at a time when many US companies are rolling back their involvement with LGBTQ+ Pride in the face of Trump’s attacks on DEI (Diversity, Equity and Inclusion).
The campaign, called “Meet You In The Park”, highlights the importance of safe spaces for queer people, with designs inspired by classic LGBTQ+ liberation iconography.
The San Francisco-based brand makes an annual $100,000 donation to Outright International, a global organization working to advance human rights for LGBTQ+ people across the world.
The Pride collection comes just weeks after a vast majority of the company’s shareholders overwhelmingly shut down an attempt to dismantle the company’s diversity and inclusion efforts. In April, less than 1% of Levi’s shareholders supported a proposal to abolish the company’s DEI programmes, Sustainability Magazine reports.
The proposal was submitted by the National Center for Public Policy Research (NCPPR), a conservative think tank that has been targeting corporate DEI initiatives.
The 2025 Pride collection empowers wearers to “express their authentic selves while honoring the collective strength found in communal spaces,” Levi’s stated.
It includes a mesh top and graphic tee featuring the inverted pink triangle, a Nazi-era symbol that was sewn onto the uniforms of gay detainees in concentration camps, and was later reclaimed by the LGBTQ+ community.
The collection also includes a demin jacket with the phrase “I know you know” on the back, along with a rainbow-themed bandana patchwork design.
There’s also a Levi’s Pride Icon Skirt and Pride 468 Loose Shorts, which come in a vintage light wash with a black and pink tab on the back pocket. In terms of accessories, you can also buy a canvas tote with a patchwork design made up of inverted triangles in various colours.
In addition, Sourcing Journal reports that Levi’s is partnering with San Francisco–based tattoo artist José Luis Sanabria of Castro Tattoo to create a limited-edition Levi’s Tailor Shop collection of eight embroidered patches.
The publication explains: “Sanabria is known within the Queer community for cultivating a safe, inclusive space for self-expression through the art of tattooing.”
You can shop Levi’s 2025 Pride collection here.
You can see a full list of major companies who have released Pride 2025 merch here.
