Levi’s release rodeo-inspired collection to celebrate Pride Month 2024
Levi’s releases new rodeo-inspired collection to celebrate Pride Month 2024. (levi.com)
Levi’s has unveiled the 2024 edition of its popular Pride Month collection – and this year it’s all about rodeo glamour.
The brand is “celebrating queer joy through self-expression” with an apparel range inspired by LGBTQ+ rodeo culture from the 1970s to today.
It’s now available to shop in-store and online at levi.com in the US and levi.com/gb in the UK.
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The Pride collection takes inspiration from the queer community’s “Rainbow Rodeos” culture that originated in Nevada in the 1970s, which is seen across the pieces.
This includes a Pride update of the Levi’s OG Trucker Jacket, which features gold stud detailing, western boot-inspired embroidery and the Rainbow Rodeo slogan across the back.
You can also get a matching cap and shorts in cream, featuring the same western-inspired detailing.
If you want something that would be Cowboy Carter tour-ready, then you can get a pair of bootcut gold jeans and a studded, sparkling western belt.
There are also some classic denim pieces, with a Pride upgrade, including a long skirt, patchwork vest, tote bag and rodeo hat.
The blue denim pieces from the Levi’s Pride collection feature moon and stars patchwork designs.
You can also choose from a selection of tops, including the Rainbow Rodeo Ringer Tank, Levi’s Pride Community Tees, a cinched t-shirt and a muscle tank that reads “Not My First Rodeo”.
Finishing up the range is a pair of graphic shorts, multi-packs of socks and boxer briefs and a rodeo-ready bandana.
The campaign also stars some notable LGBTQ+ artists including Orville Peck, Violet Chachki, Bronze Avery, Matisse Andrews, Paris Helena Elyte and Bailey Salisbury & Sean Monaghan of Stud Country.
The brand said: “In support of this collection, Levi’s makes an annual $100,000 USD donation to Outright International, a global organization working to advance human rights for LGBTQIA+ people all over the world.”
The full Levi’s Pride range is now available to shop in the US at levi.com, with select items available in the UK via levi.com/gb.
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