Heartstopper star Bel Priestley fronts Garnier’s new Pride campaign

Bel Priestley attends the Glamour Women Of The Year Awards 2024

Heartstopper star Bel Priestley. (Alan Chapman/Dave Benett/Getty Images)

Heartstopper star Bel Priestley is the face of Garnier’s new Pride campaign. 

The TikToker-come-actress, who plays Naomi in Alice Oseman’s queer teen drama, looks radiant in Garnier’s Pride campaign for its micellar cleansing water. 

In the advert, the trans influencer shares a powerful message of self-love, she says: “If I could tell my younger self one thing, it would be with each and everyday, you will be more comfortable and more proud to be exactly who you are.” 

She adds: “Don’t let anyone change your view of yourself. Remove your make-up, never your pride.” 

@garnieruki Remove your make-up, never your pride 🌈💗 @Belle🖤 We proudly support the LGBTQ+ community in partnership with @Just Like Us ♬ original sound – Garnier

The campaign highlights the brand’s partnership with the LGBTQ+ youth charity Just Like Us.

Comments under the advert praise her participation, with one person writing “that’s beautiful”. 

In May, Priestley opened up about dating as a trans women, saying that “it’s still really shunned upon to date a trans woman”. 

“I think people still think you’re gay,” she said, adding: ““A lot of guys are happy to have a one-night stand with me, not that I do that too often anymore, people don’t want to date you or don’t want to be seen out with you. I think that’s a really difficult thing.”

You may like to watch

Bel Priestley
Bel Priestley. (Dave Benett/Getty Images for Warner Music)

Bel Priestley came out as trans at the age of 13, and previously said that being bullied at school led her to want to be a role model for other transgender youngsters.

She has been open about navigating her gender-affirmation journey, including documenting her voice feminisation surgery recovery

In response to the UK Supreme Court’s ruling that the definition of ‘sex’ – and by extension womanhood – excludes trans women, Priestly spoke out, calling the decision out as a “heartbreaking situation”.

Share your thoughts! Let us know in the comments below, and remember to keep the conversation respectful.     

Please login or register to comment on this story.