Connor Ives and MAC team up to re-release the iconic ‘Protect The Dolls’ t-shirt
Models Ivy Stewart, Green Kim, Dominique Jackson and Josephine DuPont in Mac’s ‘Protect the Dolls’ shirts. (MAC)
The ‘Protect The Dolls’ tee became an overnight fashion sensation, with A-listers from Pedro Pascal to Charli XCX proudly wearing the top.
Now, fashion designer Connor Ives and Mac Cosmetics have teamed up to re-release the beloved ‘Protect the Dolls’ shirt.
Ives debuted the t-shirt as he took a bow at his Fall/Winter 2025 show at London Fashion Week. Due to high demand, the t-shirt was put on sale, with all proceeds going to Trans Lifeline, a peer support and crisis hotline supporting trans people in the United States and Canada.
The new campaign re-established support for the ‘dolls’, the term an informal descriptor for trans women or transfeminine non-binary people.
For MAC, four “trailblazing dolls” star in the campaign: Dominique Jackson, Josephine DuPont, Ivy Stewart and Green Kim.
Mac will be releasing a limited-edition collection featuring an update of the designer’s iconic shirt and new VIVA GLAM MACximal Lipstick. The release states that sales “give back 100% to charities advancing trans equality and healthy futures for all.”
Previously, the cosmetics brand collaborated with trans icon Kim Petras for a Viva Glam campaign.
‘100% of proceeds go back to trans organisations’
Speaking to Hypebae, Ives shared that the t-shirt was a very last-minute decision stemming from wanting to speak out during a time when trans rights are under attack.
Ives said: “We went on to raise over $600,000 for Trans Lifeline — and here we are now with MAC VIVA GLAM. It’s an incredible next step for us.
“I think it’s important that people know that 100% of proceeds go back to trans organisations. It’s a conversation starter, it’s very important to educate yourself.”
MAC’s global creative director Nicola Formichetti also shared love for the ‘Protect the Dolls’ messaging.
“I was a huge fan of what Conner was doing and with his “Protect the Dolls” initiative,” Formichetti also shared.
“It genuinely touched me and spoke to me in a very personal way, and at the right time. So when I first joined MAC, I wanted my first collaboration to be something very special.
“With VIVA GLAM, 100% of proceeds go to charity — and that’s what Conner was doing. I wanted to create a bigger stage for that [using] the power of VIVA GLAM, so that two powerhouses could come together and do something even bigger.”
The MAC Silky Matte VIVA GLAM x Conner Ives ‘Protect the Dolls’ Lipstick and MAC VIVA GLAM x Conner Ives ‘Protect the Dolls’ Shirt will be available online in the UK and US on March 29th 2026 at 11am GMT and at select MAC locations across the UK.
