Watch: Broadcast features man ‘coming out’ to parents as Plaid Cymru voter

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A new party political broadcast features a man “coming out” to his parents as a Plaid Cymru voter.

The new clip from the Welsh nationalist party, which aired for the first time yesterday, mimics a gay person coming out.

In it, the man tells his parents: “Mum, dad, there’s something I need to tell you. I’m voting Plaid.

“I’ve known for years that other parties don’t turn me on.

“I’ve pretended to be Labour to try and fit in, but this time I’ve got to be honest and vote for the candidate that will stand up for me.”

He adds that he is “happy” and “proud” to be backing the party.

Plaid Cymru said: “Many people the length and breadth of Wales will be voting Plaid for the first time in May’s election.

“This is how a talented team of creative people envisaged what it’s like to tell friends, family and colleagues that you’re ready to take the positive step of voting for a progressive party that always puts the interests of Welsh people first.”

However, the spot has sparked a mixed reaction on social media – with some complaining that the ad was mocking coming out.