Kate Winslet’s rejection of airbrushing sends the perfect message

In negotiating her new contract with L’Oréal, Kate Winslet has sent an amazing message of body positivity to people around the world.

The Hollwood star has had it written into her contract with the beauty brand that her Lancôme ads must be free of any editing of her appearance.

The star appears in ads for the brand – but has rejected photoshopping of her wrinkles, blemishes, or other perceived ‘flaws’.


Speaking to E!, she explained her decision, saying: “I can only ever speak for myself and I can only ever do things that are important to me and it’s a hope that other people might follow suit but it does feel important to me because I do think we have a responsibility to the younger generation of women,” the star told us when asked if she thinks other women will follow suit.

“I think they do look to magazines, I think they do look to women who have been successful in their chosen careers and they want people to look up to, and I would always want to be telling the truth about who I am to that generation because they’ve got to have strong leaders. We’re all responsible for raising strong young women, so these are things that are important to me.”

Previously speaking to Harper’s Bazaar in 2009, she said she had asked photos to be reverted to un-retouched versions for film posters.

“I have wrinkles here, which are very evident,” she said.

British actress Kate Winslet poses on the red carpet ahead of the premiere of the film "The Reader" by British director Stephen Daldry and presented out of competition at the 59th Berlinale Film Festival in Berlin February 6, 2009. The Berlinale is taking place from February 5 to 15, 2009 with 18 productions vying for the coveted Golden Bear for best picture to be awarded February 14. AFP PHOTO DDP/MICHAEL GOTTSCHALK GERMANY OUT (Photo credit should read MICHAEL GOTTSCHALK/AFP/Getty Images)

“And I will particularly say when I look at movie posters, ‘You guys have airbrushed my forehead. Please can you change it back?’ I’d rather be the woman they’re saying ‘She’s looking older’ about than ‘She’s looking stoned.’ ”

The Titanic star posed for a photo without a stitch of make-up in an effort to take down critics of women’s age and beauty.

The star previously recalled an amazing exchange with her son, when he asked what would happen if he were gay, aged seven.