Apple CEO Tim Cook, one of the most powerful gay men in the world, makes simple but powerful show of trans solidarity

Apple CEO Tim Cook attends the 77th Annual Golden Globe Awards

Apple CEO Tim Cook has updated his Twitter bio to include his pronouns, in a simple but important show of trans solidarity.

Although he did not announce the change, Cook appears to have added “he/ him” to his Twitter bio within the last few weeks.

GLAAD’s “Beginner’s guide to being an ally to trans people” says that “introducing yourself as a cisgender person with your pronouns — which are words that are used to refer to someone without using their name — can make a more inclusive and safe environment for trans people to also share their pronouns.

“By normalising the practice of sharing your pronouns in your communities, you lighten the pressure on trans people.

“This also lowers the chance for unintentional misgendering to happen.”

“By adding your pronouns by your name or at the end of your bio, you can help foster a more trans-friendly social media environment,” the LGBT+ rights organisation added.

Cook’s fellow Apple executive Greg Joswiak has also recently added his pronouns to his Twitter bio.

Apple CEO Tim Cook has previously shown public support for the trans community.

Tim Cook, who came out as gay in 2014, has marked Trans Day Of Visibility for the last two years on social media.

In 2019, he wrote: The trans community at Apple makes us stronger and more vibrant.

“On this Trans Day Of Visibility, we’re grateful to all who live their truths and bring their authentic selves to work.”

This year, he added: “To trans and non-binary communities around the world this Trans Day Of Visibility: We see you, we support you, and we stand with you.”

Cook also made a point to honour the trans community for Pride this year, tweeting: “Pride is typically a time of gathering, community and advocacy. This year may be different, but keeping that spirit alive is urgently important.

“Thank you especially to the trans community for your leadership, courage and all you do to make sure tomorrow is better than today.”