Conservative Christian group ‘disgusted’ by Gordon Ramsay’s foul-mouthed margarine ad

Conservative Christian group One Million Moms have directly their latest bout of outrage at a margarine advertisement staring celebrity chef Gordon Ramsay.

The 45-second TV ad for the plant-based margarine spread I Can’t Believe It’s Not Butter! sees Ramsay, who is known for his foul-mouthed tirades and no-nonsense attitude, praise the spread via a litany of swear words.

“What in the hell is this?!?” Ramsay angrily shouts in the ad, pointing at a tub of the butter-alternative.

After trying it, Ramsay relents: “F*** me. This is really rich — any richer, you’d need a prenup!”

When another character in the ad, a TV production assistant, explains the spread is “rich in vitamins A, D, E, and B12”, Ramsay replies: “Basically every f****** letter in the alphabet.”

“Wait, what are you?” Ramsay asks, placing two pieces of bread either side of the production assistant’s head – an homage to his infamous ‘idiot sandwich’ meme – before stating: “A genius panini!”

“Can you believe that’s not f****** butter?” Ramsay says as he walks off.

In response, One Million Moms – who have complained about everything from a Pandora ad to cartoon firetrucks over the years – said the advertisement is “highly inappropriate” and claimed “I Can’t Believe It’s Not Butter executives do not care about what children hear”.

“Foul language (or implication of it) is unnecessary in this or any advertisement but is apparently what I Can’t Believe It’s Not Butter intended,” the group said in a press release. “Chef Gordon Ramsay is known to use foul language – this advertisement upholds his reputation as curse words are repeatedly spoken. Bleeps partially cover the words so often, the overall content is barely understood.

“I Can’t Believe It’s Not Butter chose to include these profane insinuations with viewers completely understanding the intended implication.”

They add: “This type of advertising is entirely unnecessary. I Can’t Believe It’s Not Butter has deliberately chosen to produce controversial advertisements instead of wholesome ones. One Million Moms find this highly inappropriate.

“Apparently, I Can’t Believe It’s Not Butter executives do not care about what children hear – despite how damaging and destructive such ads are to our children. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and I Can’t Believe It’s Not Butter should have the corporate responsibility not to use an age-old euphemism that offends families.”

They group urged followers to let I Can’t Believe It’s Not Butter executives know “as a parent and a consumer, you are disgusted by their recent irresponsible marketing choices”.

“I Can’t Believe It’s Not Butter needs to know that parents disapprove!”

One Million Moms is a division of the American Family Association, an organisation which promotes “traditional moral values” and is committed to “combating the homosexual agenda”.

The American Family Association is designated a hate group by the Southern Poverty Law Center.