Brits get on the Aperol Spritz as soon as it hits this temperature, study finds

Apr 15
Written by Jack Wetherill

Brits love an Aperol Spritz (stock image Getty Images)

New research has discovered Brits turn to Aperol Spritz as soon as the weather warms up to a certain temperature.

Temperatures in the UK are in that awkward spring period, when one day will see you in shorts and a T-shirt, and the next you’ll be bundled up in a coat getting rained on.

But new data from Deliveroo has found that as soon as temperatures hit 16°C, Brits get the Aperol in.

Orders for the bright orange aperitif soared by almost 400 per cent when temperatures warmed up to 16°C, suggesting us Brits don’t need a certified heatwave as an excuse.

Similarly, Deliveroo recorded a surge in customers looking for “picky bits” – think dips, olives, sausage rolls etc – when the weather got sunnier and thermometers hit 18°C.

‘A glimpse of sunshine is enough’

Suzy McClintock, VP of Consumer and New Verticals at Deliveroo said: “The moment the thermometer hits 16°C, it’s like a silent signal goes off across the nation. We’ve found that Brits don’t need a heatwave to catch those summer feelings; just a glimpse of sunshine is enough to send Aperol orders through the roof.

“Whether it’s a spontaneous park picnic or the first ‘Picky Bits’ dinner of the year in the garden, we’re seeing a real shift in how people shop as soon as the winter chill lifts. With our grocery partners like Sainsbury’s and Waitrose, we’re ready to bring the summer essentials to doorsteps in as little as 20 minutes – because when the British sun actually decides to show up, you won’t want to miss the moment!”