Video: Amazon releases TV advert featuring same-sex married couple

PinkNews logo on a pink background surrounded by illustrated line drawings of a rainbow, pride flag, unicorn and more.

Online retailer Amazon, has released a new television advert for its Kindle Paperwhite, which features a gay couple and a straight couple getting along on holiday together.

The advert features a man and a woman on deck chairs, and while she uses a Kindle, the man struggles with a tablet computer.

When he exclaims that he has finished buying a Kindle online, and says “we should celebrate”, the woman replies: “my husband is bringing me a drink, right now,” to which he responds “so is mine”.

Amazon was among a large number of Washington-based companies which confirmed their support for Referendum 74, the equal marriage bill from last November, by signing up to a newspaper advert.

Prior to that, the billionaire founders of Amazon, Jeff and MacKenzie Bezos, pledged $2.5 million to the fight for equal marriage rights for gay couples in the US state of Washington last year.

The NY Times said the Bezoses responded to an email from a gay former employee in’s first days asking whether they would donate $100,000 or $200,000 to the cause, similar to amounts donated by Microsoft figures. The response said: “This is right for so many reasons. We’re in for $2.5 million. Jeff & MacKenzie.”

Comments (0)

MyPinkNews members are invited to comment on articles to discuss the content we publish, or debate issues more generally. Please familiarise yourself with our community guidelines to ensure that our community remains a safe and inclusive space for all.

Loading Comments