Apple is set to launch a Pride watch face

Apple is officially launching a new watch face based on the Pride flag on Monday – but users can already download the new settings.

The technology giant is launching the colourful new settings for the Apple Watch as part of the release of iOS 11.4 and watchOS 4.3.1, reports 9to5Mac.

The new face is reportedly “inspired by the rainbow flag,” and “the threads of color move if you tap the display.”

According to 9to5Mac, Apple will launch the Pride watch face on Monday 4 June – the same day as the keynote speech for Apple’s Worldwide Developer Conference.

However, users can access the settings ahead of the scheduled release date by changing the date on the iPhone their Apple Watch is paired with to any day after June 4.

And Twitter fans have wasted no time in getting in on the Pride features.

Apple’s latest features for the watch coincide with Pride month.

Last year, the tech company launched a rainbow Apple Watch strap, with proceeds going to LGBT charities. 

Several large companies have already announced plans for Pride-inspired products.

Earlier this month, fashion retailer H&M revealed it would be releasing its first ever Pride collection of clothes and accessories. 

The collection, which is inspired by the 70’s, will feature a range of items including t-shirts, crop tops, jeans, shorts, hoodies and accessories that feature rainbows and pro-LGBT phrases.

H&M launched a campaign to join the collection in collaboration with Out magazine, featuring decorated Olympic skier Gus Kenworthy and RuPaul’s Drag Race star Aja.

Songwriter Kim Petras and models Gabrielle Richardson and Shaun Ross also feature in the campaign.



Some 10 percent of the proceeds from the collection will reportedly be donated to the United Nations Human Rights Office Free & Equal campaign.

And, also this month, discount clothing chain Primark said it would sell Pride merchandise in its stores.

The cut-priced clothing company announced that it would bring Pride merch to select stores across Europe and the US as part of a partnership with British LGBT charity Stonewall.

Under the deal, Stonewall will receive 20 percent of the proceeds of the rainbow-branded range, which is hitting individual stores to coincide with Pride events this summer.

But the new clothing was came under fire after it was revealed that some of the merchandise was being made in countries where it’s illegal to be gay. 

Pride organisers also slammed Stonewall over the deal with Primark. 

In February, luxury fashion house Burberry launched a new rainbow themed collection in support of three major LGBTQ+ charities as part of London Fashion Week.