American Family Association attacks Walmart for ‘pro-homosexual’ advert

Walmart is under fire over the "Love is in the aisle" dating series

The American Family Association has launched an attack on Walmart for releasing an ad featuring a gay couple.

For Valentine’s Day, the US retail giant had released dating series Love is in the aisle, featuring couples going on a blind date to the supermarket.

However, the brand has come under fire over a February 14 episode, because it featured same-sex couple, Pat and Andy.

The largely-unremarkable clip featured the pair shopping for a frying pan and shampoo together, but apparently it was enough to upset the American Family Association.

American Family Association: Walmart founder “probably turning over in his grave”

The evangelical anti-LGBT lobbying group has launched a campaign against Walmart over the ad, accusing the company of promoting a “pro-homosexual” agenda.

The AFA’s president Tim Wildmon wrote: “In a move that most Christians probably never expected to see, retail giant Walmart has posted an online video that normalizes homosexual relationships.

“For most Christians and other traditionalists, the idea that marriage is between a man and a woman is sacred. We’ve seen many large corporations reject that in their marketing, but I honestly never thought Walmart would join the cultural revolution and reject the beliefs of its customer base.”

Wildmon claimed that late Walmart founder Sam Walton, a devout Christian, “is probably turning over in his grave” due to the ad.

The group encouraged supporters to “contact Walmart Headquarters and let them know you are extremely disappointed in them,” with a pre-written letter of complaint calling on the company to “[remove] the pro-homosexual video and remain neutral on the controversial issue of homosexuality.”

Walmart: “We would like to show our customers that everyone is welcome”

The clip has largely received a positive reaction on Facebook.

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