London West End tickets have been discounted as part of a huge sale and this is how to get them

Heathers the Musical is a popular show on the West End.

Theatregoers can get discounted tickets on all West End shows as part of a sale that will make you sing and dance.

No, it’s not a Black Friday sale, it’s LOVEtheatre Day which takes place on 17 November.

To mark the occasion, theatregoers can get 10 percent off tickets to any West End show at

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For this year’s event the Love Theatre website is celebrating the news that all West End theatres have officially reopened, following the pandemic.

They say: “After the uncertain year and a half we’ve had, we want to encourage everyone to support UK theatre by purchasing a ticket to see one of your favourite shows.”

Fans of live theatre can get discounted tickets on big name musicals like Wicked and Heathers as well as Amy Adams-starring The Glass Menagerie and Jonathan Bailey-fronted C**k.

The sale takes place for a limited time and you can find out everything you need to know below.

How do I get discounted West End tickets?

The sale is available all-day on 17 November and there’s no catch or subscriptions.

Simply enter the code LTDAY21 during checkout and you’ll get 10 percent off your tickets.

Which West End shows can I get cheaper tickets for?

Well, you can get 10 percent off ticket to any West End musical or play that’s sold via Love Theatre.

They say: “To celebrate the return of live theatre, we are offering you 10 percent off any purchase.”

So, this includes Wicked, Frozen, The Lion King, Matilda, The Book of Mormon, Back to the Future and Cinderella.

You can also get the discount on upcoming plays including the Jodie Comer-fronted, Prima Facie.

To browse all of the shows sold through Love Theatre, just head to the website here.

When is Black Friday 2021?

If this theatre sale has sparked an interest in Black Friday sales then you’ll be pleased to know it’s coming up soon.

This year’s Black Friday will officially take place on 26 November, with the likes of Amazon running week-long discounts on thousands of products.

If you’re an Amazon Prime member then you’ll be able to access Black Friday deals before anyone else.

The members get early access to ‘Lightning Deals’, which only run for a short allotted time – and once they’ve sold out they’re gone.

This includes Amazon’s own devices, gaming products, TVs, beauty products and garden and homeware.

You can bookmark the page and check it regularly for the latest offers in the run-up to Black Friday.

You can also expect the likes of John Lewis, Argos and more to take part, with deals on tech, gaming, homeware and more.

There’s already been a number of early deals popping up for customers to take advantage of before the Black Friday rush, and you can read our PinkNews guides below.