This underwear brand has released a Pride collection featuring rainbow jockstraps
Underwear brand 2(X)IST has released a limited edition collection to celebrate Pride Month.
The popular LGBTQ+ brand has dropped rainbow-embellished jockstraps, briefs, trunks and swimwear to celebrate the community and raise vital funds.
The limited collection is now available to shop at 2xist.com/collections/pride.
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The range features reimagined and eye-catching multicolored pieces that celebrate the diversity of the LGBTQ+ community.
This includes a five-pack of jockstraps, featuring yellow, pink, green, dark blue and light blue with a rainbow strap alongside the 2(X)IST logo.
There’s also a five-piece trunk and brief set in the same colours, rainbow swim shorts and joggers in blue and white with rainbow detailing.
There’s also a one-off design on a thong, brief and trunk, with symbols including “Love”, “Pride”, the brand’s logo and a peace symbol embellished across them.
A number of pieces from the limited edition collection have already sold out due to demand, including its red swim trunks and shorts.
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The underwear brand has confirmed its long standing relationship with the Ali Forney Center, the largest LGBTQ+ community centre helping LGBTQ+ homeless youth in the United States.
They will donate a portion of sales all year round, not just during Pride Month, plus customers can also make a direct donation to the centre during checkout.
To shop the entire Pride range head to 2xist.com/collections/pride.
Pride Month 2022
A number of brands have started to release their Pride-themed collections for 2022.
However, each year brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.
This includes Target who have teamed up with queer, female-founded brands, TomboyX and Humankind for two limited edition ranges in 2022.
While Converse has launched its main collection alongside “Converse By You”, which lets fans create their own personalised “All Star” patch, license plate and laces, using the Progress Pride flag colours.
Levi’s has confirmed a $100,000 donation to OutRightAction International alongside its collection, while watch brand Skagen will donate all proceeds from its Pride range to InterPride throughout June.
Another recent release is Dr. Martens, who have reimagined their classic 1461 shoes with a subtle rainbow design against the monochrome white base.
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