‘Woke-free’ beer brand faces legal probe as customers say they paid and got nothing
Seth Weathers (pictured) is a political consultant who founded Ultra Right Beer under his brand Conservative Dad. (Facebook/Seth Weathers)
A beer brand launched as a right-wing alternative to Bud Light after its partnership with transgender influencer Dylan Mulvaney is facing an investigation in Georgia, after customers reported paying for products that never arrived.
Seth Weathers, a political consultant who founded Ultra Right Beer under his brand Conservative Dad in April 2023, marketed the drink as a “100% woke-free American beer”. More than three years later, the brand’s website has disappeared, customers are demanding refunds, and Georgia Attorney General Chris Carr has opened an investigation into the company, WIRED reports.
The investigation concerns Ultra Right Beer LLC’s failure to respond to compliance orders, according to the reporting. The company has also received an F rating from the Better Business Bureau (BBB), which cites its failure to respond to 198 complaints and 27 complaints that remain unresolved.
From Bud Light backlash to ‘woke-free’ beer
Weathers launched Ultra Right Beer amid the conservative backlash against Bud Light in 2023, after the beer company partnered with Mulvaney, a transgender influencer and actress.
The controversy sparked calls from right-wing figures and consumers to boycott Bud Light. Weathers sought to capitalise on the outrage by offering an alternative aimed at customers who opposed what they described as “woke” corporate values.
In an advertisement promoting the launch, Weathers criticised Bud Light for its partnership with Mulvaney. The video showed Mulvaney drinking the beer before cutting to Weathers striking a Bud Light can with a baseball bat.
“That’s why I created Conservative Dad’s Ultra Right 100 percent woke-free beer,” he said, urging viewers to stop giving money to companies he claimed did not share their values.
Weathers said he had partnered with Big Kettle Brewing in Lawrenceville, Georgia, to produce the beer. In 2023, he reportedly said pre-orders were approaching $1 million as the brand attracted interest from consumers.
Customers say they never received their beer
The complaints now facing Ultra Right Beer include orders for limited-edition cans featuring Donald Trump featuring imagery of the president after surviving an assassination attempt during a campaign rally in July 2024.
Some customers say they waited months or years for their purchases, while others report receiving only part of an order or never receiving anything at all. The BBB’s complaint records include customers describing repeated attempts to contact the company for updates or refunds without receiving a satisfactory response.
One customer reported that Trump mugshot-themed cans took around a year and a half to arrive, while a subsequent order for cans featuring Trump raising his fist after the July 2024 assassination attempt remained undelivered.
The BBB’s profile lists 198 complaints to which the company has not responded, alongside 27 that remain unresolved. Its overall F rating reflects, among other factors, the company’s failure to respond to those complaints. The BBB is a private organisation, and its rating is not a legal finding of wrongdoing.
The problems have also prompted customers to post complaints on Weathers’ Facebook and Instagram accounts, which WIRED reports have not been active since late 2025, where people have demanded updates and refunds.
Brewing partner shut down in 2023
Ultra Right Beer’s production problems may have been compounded by the closure of its brewing partner.
Ironshield Brewing, the company that operated Big Kettle Brewing, announced it was shutting down in December 2023. The closure came only months after Ultra Right Beer’s launch and left questions about how the brand would fulfil its orders.
Ultra Right Beer’s website is also no longer available, leaving customers reporting outstanding orders with limited ways to contact the brand.
The Georgia attorney general’s investigation adds a new dimension to the growing complaints. It does not, by itself, establish that Weathers or the company has committed a crime, but it places the business under scrutiny over its handling of customer orders and regulatory compliance.
Many Ultra Right Beer customers contacted Georgia attorney general Chris Carr to report on Ultra Right Beer LLC, causing Carr’s office to open an investigation, which has been unresponsive to compliance orders, according to court filings posted on the Facebook group “People Still Waiting for Ultra Right Fight Beer”.
