This PrEP campaign is urging people to ‘F*ck Without Fear’

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A new PrEP campaign being run in Los Angeles and it is fearlessly bold.

The safe-sex campaign, set up by the Los Angeles LGBT Centre, is set to run a series of billboards across west hollywood starting from tomorrow.

The campaign hopes to raise awareness around the HIV prevention drug PrEP with the slogan “F*ck w/out Fear, PrEP Here”.

The billboard also promotes the use of condoms for STI’s other than HIV.

If taken daily, PrEP can reduce the risk of HIV infection by up to 99%. This factor has spurred on the centre to campaign for PrEP and crack down on HIV.

Darrel Cummings, the Chief of Staff at the centre believes that we should be optimising all the tools to prevent further HIV infection.

“We’ve got the tools to not only end the fear of HIV, but to end it as an epidemic. Those at risk have to know about the tools, though, and they need honest information about them.”

The group hopes the campaign will provide more thorough information and support, especially for groups who are at high-risk of becoming infected.

It also hopes to clean up misconceptions about the safety and effectiveness of PrEP, and prove that it is affordable under most health insurance plans in the US.

“If HIV uninfected people who are most at-risk of infection successfully protect themselves from the virus, we can effectively end HIV transmission here,” said the Centre’s Chief Medical Officer Robert Bolan M.D.

Bolan added that although condoms are important for preventing other STI’s, they aren’t “enough” to prevent HIV.

“Because the availability of condoms alone hasn’t been enough to stop HIV, we’re excited about the promise of PrEP,” he said.