Munroe Bergdorf launches ‘female empowerment’ lingerie line

Trans model and campaigner Munroe Bergdorf has launched her own lingerie campaign, which she says is “championing female empowerment.”

The 31-year-old model Munroe Bergdorf revealed her new line on social media on Wednesday (January 30), which is believed to be her first ever lingerie campaign.

It was developed in partnership with Bluebella Lingerie.

Munroe Bergdorf: “All women are the fantasy, no exceptions!”

“Proud and excited to announce that I am collaborating with @bluebella to front their new #LoveYourself campaign,” Bergdorf wrote on Instagram.

“This is a lingerie campaign championing female empowerment, no matter what your size, shape, sexuality, race or gender identity.

Munroe Bergdorf unveiled her lingerie campaign on Instagram. (munroebergdorf/Instagram)

“All women are the fantasy, no exceptions!”

It comes after  Ed Razek, chief marketing officer for L Brands, Victoria’s Secret’s parent company, said in an interview with Vogue in November that he did not think trans models should be included in the brand’s fashion show.

I’ve never felt so sure of myself, says Munroe Bergdorf

Bergdorf told the Metro that she developed her lingerie line because she feels comfortable with her own appearance.

“I’m proud to be part of a campaign that is encouraging all women to feel empowered and sexy in their own ways, on their own terms,” she told the publication.

“This is a lingerie campaign championing female empowerment, no matter what your size, shape, sexuality, race or gender identity.”

—Munroe Bergdorf

“I’ve never felt so sure of myself or as empowered as a human being as I do now.”