Tumblr suffers 150 million drop in traffic after porn ban

Tumblr traffic has reportedly dropped by more than 150 million since the website banned porn.

The social platform prohibited all “photos, videos, or GIFs that show real-life human genitals or female-presenting nipples” on the site from December 17.

A month later, Tumblr’s traffic fell from 521 million monthly page views to 437 million, according to analytics site SimilarWeb.

Tumblr has suffered a big drop in traffic, according to data from SimilarWeb. (piktochart)

Another dramatic drop from January to February left the platform with 370 million monthly page views.

This was 151 million fewer page views than Tumblr had in December—a 29 percent decrease.

The Tumblr ban on porn has sparked outrage and protests

In December, LGBT+ pornographers told PinkNews that Tumblr’s porn ban would “further marginalise” the queer community.

Artist and filmmaker Courtney Trouble, who was a major figure in the birth of the queer porn movement in the US, said: “The Tumblr ban on adult content will affect queer and trans users by taking away a vital social component to a community that is bound together by their sexual orientation and sexual desire.”

She added: “Without social media that allows this kind of exploration, we are losing a lot.”

“Tumblr provided a community and access to porn for LGBT+ and POC people.”

— Paulita Pappel

Paulita Pappel, a queer-friendly pornographer who runs homemade porn company Lustery, told PinkNews that Tumblr’s ban would disproportionately hit the LGBT+ community, as well as people of colour.

“Tumblr provided a community and access to porn for LGBT+ and POC people that would escape the sexist, homophobic and racist standards that other platforms unfortunately reproduce,” she said.

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