Kim Chi and Miz Cracker will make herstory by starring in a Super Bowl ad for hummus
Kim Chi and Miz Cracker will go where no drag queen has gone before, becoming the first to appear in a Super Bowl advert.
The Drag Race stars will make herstory on February 2, when their Sabra hummus commercial airs during Super Bowl LIV.
An estimated 100 million Americans will watch as Miz Cracker and Kim Chi kiki with Caroline Manzo and Teresa Giudice of the Real Housewives of New Jersey, and – inexplicably – T-Pain.
A teaser for the 30-second clip shows Cracker trying to put a football helmet over a wig while Kim Chi watches on.
“Ready Cracker?” Kim Chi asks.
“Chick peas, I was born ready. I hope this doesn’t give me helmet hair.”
A separate teaser shows Giudice (who was artfully brought to life by Josyln Fox during Drag Race’s Snatch Game) keeping a safe distance from Manzo.
The pair had a memorable falling out during the 2014 series of Real Housewives – Manzo’s last – and have reportedly not spoken since.
T-Pain’s teaser shows the rapper solo, singing in his signature auto-tune: “Are you ready for some hummus?”
Trying to explain the miso-mash of personalities, Sabra’s chief marketing officer Jason Levine said that the brand wanted to bring “a diverse group of personalities to the table” and show “how incredibly versatile, relevant and relatable hummus is today.”
“We think we’ve got something for everyone,” he said.
Kim Chi will return to the werk room later this year for Celebrity Drag Race, along with lyssa Edwards, Asia O’Hara, Bob the Drag Queen, Monét X Change, Monique Heart, Nina West, Trinity the Tuck, Trixie Mattel, and Vanessa Vanjie Mateo.
Miz Cracker is heavily rumoured to be taking part in the forthcoming All Stars 5.
Before either series airs, 13 new queens will compete for the title of American’s Next Drag Superstar in Drag Race season 12, which begins on February 28.
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