Lourdes Leon looks like the queen she is as the face of Swarovski’s new diversity-focused collection

Madonna's daughter Lourdes Leon is the face of Swarovski.

Madonna’s daughter Lourdes Leon is the new face of Swarovski, and she looks absolutely gorgeous.

The model and actress has landed another fashion gig as she appears in the stunning campaign for Swarovski’s upcoming Collection II.

The brand says the Lourdes Leon campaign will “serve as a platform for representation of people from all cultures and orientations.”

It follows up Collection I and will feature similar “twist, mix and combine” jewellery pieces, which will launch on the Swarovski website.

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Lourdes Leon, who is the daughter of pop icon Madonna, appears in the campaign shot wearing a halter crop top, low rise jeans and pieces of Swarovski jewellert draped across her neck and body.

She also rocks some tiny jewels on her grill, echoing Madonna’s gold teeth moment in 2013, which received some mixed reactions at the time.

Lourdes continues to be at the forefront of fashion having previously worked with Stella McCartney, Marc Jacobs, Juicy Couture and Gypsy Sport to name a few.

More recently she was one of eight models who graced the cover of Vogue’s September issue as part of a feature entitled “Generation America: The Models Changing an Industry”.


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The cover was notable as it also featured model Ariel Nicholson, who made history as the first openly trans model on the cover of American Vogue.

They both appeared alongside Bella Hadid, Sherry Shi, Yumi Nu, Kaia Gerber, Precious Lee and Anok Yai for the magazine’s much-anticipated September issue.

In an interview with the magazine, Leon opens up about being the daughter of one of the biggest pop stars of all time.

Lourdes Leon says, “People think I’m this talentless rich kid who’s had everything given to her, but I’m not,” explaining that she paid for college herself and lives in Bushwick rather than Hollywood.

To shop Collection I and the upcoming Collection II range head to swarovski.com.