Conservative mum group furious over ‘provocative’ Megan Fox ad for Dr Squatch
Megan Fox (Image: Getty Images)
One Million Moms, part of anti-LGBTQ+ group American Family Association, is urging supporters to pressure Dr. Squatch to pull its Megan Fox-led deodorant adverts, calling the campaign “vulgar” and “highly inappropriate”.
The complaint centres on the 30-second “Glide Test” advert and other spots in the same series.
In its complaint, One Million Moms said the ad contains “highly suggestive and offensive sexual innuendos”, and described bisexual actress Fox as “provocatively dressed” in “a figure-hugging, all-black leather ensemble”.
The adverts cast Fox as a professor from F.O.X. (the Foundation for Odour Excellence), “teaching” men the benefits of Dr. Squatch products.
Across the series, the commercials end with the tagline “let your stick do the talking”, referring to a stick of deodorant.
One of the more explicit gags appears in the “Manliness 101” advert, where Fox tells a lecture hall: “Men, whip out your sticks!” She then adds: “Not that stick, Johnson.”
One Million Moms wrote: “This type of advertising is entirely unnecessary,” adding: “Dr. Squatch has deliberately chosen to produce controversial advertisements instead of wholesome ones. One Million Moms find this highly inappropriate.”
The group’s petition text urges supporters to tell the company: “As a parent, I am highly offended by your inappropriate, sensual marketing campaigns. It is irresponsible to use sexual innuendos in advertisements. Everyone knows children repeat what they hear. I urge Dr. Squatch to cancel these commercials immediately. Until you clean up your ads, I cannot purchase your products with good conscience.”
One Million Moms’ history of targeting LGBTQ-inclusive ads
One Million Moms is a project of the American Family Association, which actively opposes queer people appearing in society.
The group has also repeatedly targeted LGBTQ-inclusive advertising, including campaigns against adverts featuring lesbian couples, male same-sex couples, and a non-binary celebrity.
As of Monday morning, the petition reportedly claimed over 8,100 signers.
Megan Fox and queer visibility
Fox became a major pop-culture figure after roles including Transformers (2007) and Jennifer’s Body (2009), the latter later embraced as a cult classic.
She has been open about her bisexuality for many years and has spoken about it publicly. In June 2021, she celebrated Pride Month in an Instagram post, writing that she has “put the B in #LGBTQIA for over two decades”.
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