Boohoo releases its 2021 Pride collection to ‘celebrate being exactly who you are unapologetically’

The Boohoo Pride collection sees the brand donate proceeds to It Gets Better. (Boohoo)

Online fashion retailer Boohoo has launched its bold and colourful Pride collection for 2021.

The ‘Crafted With Pride’ collection from Boohoo features summer-ready apparel embossed with rainbows and slogans.

The range starts from £6, going up to £40 and it’s now available to buy from

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The brand says: “This collection is made for everyone, no matter who you are or how you choose to identify. We want you to celebrate being exactly who you are unapologetically.”

The gender neutral range features matching hooded tracksuits in white with rainbow taping on the sleeves and pants, priced at £40 for the set.

Customers can also get hooded tracksuits with shorts in pastel colours, acid wash or tie dye featuring slogans such as “Love is Love” and “I Love Being Exactly Who I Am”, which are priced at £35 each.

Other highlights from the range include embroidered heart t-shirts, a “Be Kind To Everyone” t-shirt in the trans flag colours, jersey shorts, caps, tote bags and rainbow socks.

Also appearing throughout the collection are the inclusive Pride flag colours, which includes black, brown, white, pink and blue stripes.


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Boohoo has also confirmed it will donate 10 per cent of the proceeds from the collection to global charity It Gets Better, who aim to uplift, empower, and connect LGBT youth around the globe.

To shop the Pride collection head to

The Boohoo collection comes in the wake of a number of other brands releasing their Pride 2021 collections including Ugg who teamed up with Lil Nas X and It’s A Sin’s Omari Douglas, the always anticipated Converse collection, Reebok’s ballroom-inspired range and Levi’s collection which focused on respecting pronouns.