Drag Race fashion queen Gigi Goode has Ariel shaking in stunning new Pride campaign for Mermaids

Gigi Goode Fiorucci

Gigi Goode will have Ariel shaking in her shells after starring in a new campaign for Fiorucci.

The Drag Race star is posing in pieces from the brand including a bucket hat, which is raising vital funds for charity Mermaids.

The bucket hat and other pieces modelled by Gigi are now available to buy from fiorucci.com.

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In the campaign shots Gigi is wearing items by Fiorucci alongside an Ariel-inspired wig for an under the sea vibe.

This includes the Cosmic Waters bucket hat featuring a blue, white, orange and yellow print alongside an embroidered Fiorucci logo.

The bucket hat is priced at £50 and throughout the month of June the brand will donate 100 percent of profits to the charity Mermaids.

The charity supports transgender, non-binary and gender-diverse children, young people, and their families.


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A post shared by Gigi Goode (@thegigigoode)

Gigi posted a picture of the campaign on her Instagram with the caption: “I had the honor of working with Fiorucci on a custom look featuring pants, a seashell bikini top made from iconic Fiorucci vinyl, and their Cosmic Waters bucket hat.”

Fans loved the image posted by Gigi with one referencing Lady Gaga’s track “Venus” saying, “aphrodite lady seashell bikini!”.

Another said, “our real life mermaid” and “The most beautiful mermaid to ever exist”, alongside plenty of heart eye emojis in the comment section.

Meanwhile Drag Race season 12 winner Jaida Essence Hall said, “Ariel could never” and we have to agree.

Gigi has also recently starred in the Savage x Fenty campaign for the brand’s first ever Pride collection.

She looked stunning in rainbow lace lingerie from the collection, which also features smoking jackets, jockstraps and a kitty whip.

To shop the Cosmic Water bucket hat worn by Gigi Goode and other items head to fiorucci.com.