ASOS is launching its Singles Day sale ahead of Black Friday and this is what to expect

These are the ASOS discount codes you'll need for the Boxing Day and New Year sales.

ASOS is taking part in one of the biggest shop events of the year this week – ​and it’s not Black Friday.

The online fashion retailer is kicking off its Singles Day sale on 11 November, with discounts expected across the website.

This year’s ASOS Singles Day will take place all-day via

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So, if you’ve got some items in your ‘saved’ section on ASOS that you’ve been keeping an eye on, then Singles Day is the ideal time to buy it.

Other retailers that regularly take part in Singles Day include John Lewis and Boohoo, so there’s plenty of places to get a discount ahead of Black Friday.

This year’s Black Friday takes place on 26 November, and the likes of ASOS are expected to launch sales for that too, but Singles Day is a chance to get some bargains early.

Below we’ve put together a guide on everything you need to know about ASOS and Singles Day.

When is ASOS Singles Day?

This year’s ASOS Singles Day will take place on 11 November on

The day sees thousands of products discounted across the website, with a chance for customers to get some bargains ahead of Black Friday.

We don’t know what exactly the discounts will be and it won’t be revealed until the 11 November, but looking at last year should give us an idea of what to expect.

In 2020 ASOS launched 20 percent off every single item with a code as part of Singles Day, so fingers crossed that they follow suit this year.

Keep an eye out on your email inbox and the ASOS website for any codes this year.

What is Singles Day?

Singles Day is a shopping event that was created in China as a commercial celebration of singletons.

Originally Chinese students celebrated being single by buying themselves gifts and in 2009 Chinese retail giant, Alibaba, adopted it and turned it into a massive annual shopping event.

Since then Singles Day has gotten global attention, with international brands taking part in the event – and this includes ASOS.

When is Black Friday 2021?

This year’s Black Friday will officially take place on 26 November, with the likes of Amazon running week-long discounts on thousands of products.

If you’re an Amazon Prime member then you’ll be able to access Black Friday deals before anyone else.

The members get early access to ‘Lightning Deals’, which only run for a short allotted time – and once they’ve sold out they’re gone.

This includes Amazon’s own devices, gaming products, TVs, beauty products and garden and homeware.

You can bookmark the page and check it regularly for the latest offers in the run-up to Black Friday.

You can also expect the likes of John Lewis, Argos and more to take part, with deals on tech, gaming, homeware and more.

There’s already been a number of early deals popping up for customers to take advantage of before the Black Friday rush, and you can read our PinkNews guides below.