Inclusive underwear brand Parade and Urban Outfitters team up for new collection
Inclusive underwear brand Parade has teamed up with Urban Outfitters to release a new collection.
It’s first ever retail partnership is taking the brand to the next level, and it’s raising vital funds for the Trans Law Center.
Proceeds from the Y2K-inspired collection of bralettes and underwear will be donated to the charity
The collection is now available to shop exclusively at yourparade.com and urbanoutfitters.com/parade-collection.
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Describing the collection, Parade say it’s “a collaboration born out of a shared love of music, fashion, art and culture”.
It marks the first ever carbon-neutral underwear collection to launch at Urban Outfitters, with the pieces made entirely of certified-recycled materials.
The prices of the collection range between $9 and $36, staying true to Parade’s commitment of no more than $40 per pair, with sizes ranging from XS to 3XL.
This includes an orange and pink daisy design or a hot honey butterfly design on a mesh bralette, which you can get with matching underwear.
Another standout piece is a bralette in a picnic patch design, covered in cartoon fruits and veg or an aura design, which is a spacey, noughties-inspired look.
There’s also more simple designs including orange and black thongs and brown and beige string cheekys.
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The campaign features models, Tess McMillan, Noah Carlos and Aaron Philip, who star in visuals wearing pieces from the campaign.
In the campaign, Philip says: “What I love about my body is how my body has changed and made itself formidable to so much in my life, physically, emotionally, mentally, spiritually over the years.
“My body is my temple and I’ve got to protect her. What makes me feel happy and joyful in my skin is being able to love and be loved.”
The two brands have also confirmed that one percent of all sales will be donated to the Trans Law Center, the largest American trans-led organisation advocating self-determination for all people.
To shop the collection head to yourparade.com and urbanoutfitters.com/parade-collection.
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