All the brands releasing 2024 Pride collections – and the LGBTQ charities they’re supporting

All of the brands releasing a Pride collection for 2024 - and the LGBTQ+ charities they're donating to.

To mark Pride Month 2024 a number of big and independent brands are releasing Pride collections.

Taking place during the month of June, it celebrates how far LGBTQ+ have come while also recognising the work that still needs to be done.

In recent years big name brands have started to release collections featuring Pride-themed products from clothing to accessories and homeware to fragrances.

However, some have come under fire for chasing after the “pink pound” during Pride Month and ignoring LGBTQ+ people for the rest of the year.

To become better allies, a number of brands have collaborated with LGBTQ+ artists for their collections and campaigns.

Others have also highlighted exactly how much money they’ll be donating to LGBTQ+ charities or what amount of proceeds from the clothing sales will go to charity.

We’ve compiled a list of all of the brands (so far) that have announced or released a Pride range in 2024, and which organisations they’re donating to.

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Abercrombie & Fitch

Abercrombie & Fitch has released its Pride Month 2024 clothing collection.
Abercrombie & Fitch has released its Pride Month 2024 clothing collection.

Abercrombie & Fitch have released a ‘Made with Pride’ range to celebrate the LGBTQ+ community in June and beyond.

It includes a mesh range, crochet pieces, a new edition of its Fierce cologne and Britney Spears tee (obviously).

In support of Pride and Abercrombie & Fitch’s ongoing partnership with The Trevor Project, the brand will be donating $400,000 to the nonprofit organization regardless of sales.

You can shop the entire Pride collection at abercrombie.com and abercrombie.com/uk.


Adidas

Adidas has launched its 2024 Pride collection which was co-created by drag superstar Pabllo Vittar.
Adidas has launched its 2024 Pride collection which was co-created by drag superstar Pabllo Vittar. (adidas.com)

Adidas has launched its ‘Love Unites’ range to mark Pride Month 2024 featuring apparel, accessories and footwear.

The sports brand has teamed up with drag superstar Pabllo Vittar to co-design the collection, which features some of Adidas’ classic silhouettes infused with Vittar’s on-stage signature style.

The company is also furthering its partnership with Athlete Ally – an organization that aims to “end homophobia and transphobia in sports”.

The range is now available to shop from adidas.co.uk and adidas.com.


American Eagle

American Eagle have released a Pride-themed apparel collection.
American Eagle have released a Pride-themed apparel collection.

American Eagle have released a gender neutral apparel collection featuring t-shirts, matching sets and denim pieces to mark Pride Month 2024.

Alongside the release of the collection, American Eagle and the Aerie Real Foundation have also confirmed a $100,000 contribution to It Gets Better for Pride Month.

They said: “A long-time supporter of It Gets Better, AE and Aerie have generated more than $4 million over the past seven years in support of creating a better world for LGBTQ+ young people.”

To shop the entire collection head to ae.com.


Apple

Apple unveils the 2024 edition of its Pride watch band and wallpapers
Apple unveils the 2024 edition of its Pride watch band and wallpapers. (apple.com)

The Apple Watch loop for 2024 features the colours of the inclusive Pride flag, and laser etching that reads “PRIDE 2024”.

While the matching watch face and dynamic iOS and iPadOS wallpapers, which have a neon and 90s-inspired design.

Apple says its “proud” to continue its support of LGBTQ+ organisations, which includes The Trevor Project, the National Center for Transgender Equality and Human Rights Campaign.

The ‘Pride Edition Braided Solo Loop’ will be available to order on apple.com and apple.com/uk and in the Apple Store app from 22 May.


Calvin Klein

Calvin Klein has teamed up with Jeremy Pope and Cara Delevigne for its 2024 Pride collection.
Calvin Klein has teamed up with Jeremy Pope and Cara Delevigne for its 2024 Pride collection.

Calvin Klein has teamed up with LGBTQ+ stars, Jeremy Pope and Cara Delevingne for the 2024 edition of its Pride campaign.

The ‘This is Love’ collection features apparel, underwear and accessories with classic Calvin Klein silhouettes being given a Pride upgrade.

This includes the popular briefs, bralettes, thongs and jock straps all featuring rainbow colours.

The range is now available to shop at calvinklein.us and calvinklein.co.uk.


Converse

Converse has released is 'Proud to Be' collection to celebrate Pride Month 2024.
Converse has released is ‘Proud to Be’ collection to celebrate Pride Month 2024.

The 10th edition of Converse’s ‘Proud to Be’ campaign has been designed by its LGBTQ+ employees and allies.

The range features apparel and footwear – including sneakers wearing a harness – and inspired by the community.

The brand has also confirmed its continuation to invest in non-profit organisations in 2024, and this year includes It Gets Better Project, Ali Forney Center and BAGLY

To shop the entire Converse Pride range head to converse.com and converse.com/uk.


Hollister

Hollister has released its 2024 Pride Month collection.
Hollister has released its 2024 Pride Month collection.

Hollister has released its ‘Unapologetically You’ collection to mark Pride Month. The range features gender inclusive t-shirts, shirts, tube top and accessories.

Hollister has “pledged to donate $350,000 to the nonprofit, GLSEN, this year (plus customer round-up dollars), bringing our cumulative contribution to $5.2 million”.

The 2024 Hollister Pride collection is now available to shop at hollisterco.com and hollisterco.com/uk.


Jean Paul Gaultier

Jean Paul Gaultier Pride bottle 2024.
The Jean Paul Gaultier fragrance features artwork by Keith Haring.

The 2024 edition of Jean Paul Gaultier’s Pride fragrance bottle features a design honouring the work of queer artist and activist, Keith Haring.

The design is inspired by Haring’s 1989 mural, “Once Upon a Time”, and is available in two body silhouette bottles, ‘Le Male’ and ‘Classique’.

The fragrances will be available to shop at jeanpaulgaultier.com and will be rolled out to other retailers including BootsThe Perfume Shop and more across Pride Month.


Levi’s

Levi's releases new rodeo-inspired collection to celebrate Pride Month 2024.
Levi’s releases new rodeo-inspired collection to celebrate Pride Month 2024. (levi.com)

For its 2024 Pride collection, Levi’s is “celebrating queer joy through self-expression” with an apparel range inspired by LGBTQ+ rodeo culture from the 1970s to today.

The range features rodeo glamour throughout its pieces, including gold jeans and a matching belt, western-boot inspired embroidery on jackets and shorts, as well as classic Pride tees.

Alongside the release, Levi’s is making an annual $100,000 USD donation to Outright International.

The collection is now available to shop in-store and online at levi.com in the US and levi.com/gb in the UK.


Reebok

Reebok has released its ‘Unity by Reebok’ collection to mark Pride Month 2024, which has been designed in partnership with the brand’s LGBTQ+ Employee Resource Group, Colorful Soles.

The range features footwear and apparel embellished in the range’s slogan: “For Anybody and Everybody.”

Alongside the release of the collection, Reebok is pledging to donate $10,000 to The Boston Alliance of LGBTQ+ Youth (BAGLY).

The Reebok Pride collection is now available in North America via reebok.com, while select products are available in the UK and Europe via reebok.eu.


TomboyX

TomboyX has released a new collection to celebrate Pride Month. (tomboyx.com)
TomboyX has released a new collection to celebrate Pride Month. (tomboyx.com)

Queer-founded brand TomboyX has dropped new styles on their popular apparel products for “all bodies and needs, of all sizes and across the gender spectrum”.

The new print designs include  ‘Graffiti’ and ‘Gimme Gummies’, which are available across briefs, boy shorts, sports bras, trunks, rompers and fly or no fly boxer briefs.

They’ve also confirmed their “continued effort” to give to charities and non-profit organisations including Discovering Gender, Trans Women of Color Collective and National Center of Transgender Equality.

You can shop the entire Pride range at tomboyx.com.


Ugg

Ugg has released a colourful and unique collection to celebrate Pride Month.
Ugg has released a colourful and unique collection to celebrate Pride Month. (ugg.com)

Ugg has co-designed its 2024 Pride collection with author and comedian, ALOK.

The range features the URSeen Platform and URSeen Dress, in matching colourways: a bold green and pink.

The brand has confirmed partnerships with national support line, Switchboard LGBT+ and east London LGBTQ+ bar, The Divine.

You can now shop the Ugg Pride collection for 2024 via ugg.com and ugg.com/uk.