LEGO celebrates late gay icon Keith Haring with new art set: ‘Want this so bad’
The work of Keith Haring has been immortalised in LEGO form. (Getty)
The work of Keith Haring has been immortalised in LEGO form. (Getty)
LEGO has released a new set celebrating late gay icon Keith Haring, with both fans and reviewers raving about it.
The latest edition to the LEGO® Art line, Keith Haring – Dancing Figures joins other famous artworks like Leonardo da Vinci’s Mona Lisa and Hokusai’s The Great Wave in being transformed into a brick-built version.
Haring was an American pop artist who was just 31 when he died from AIDS-related complications on February 16, 1990. His artwork was known for its social commentary on issues of the day like the AIDS crisis, LGBTQ+ rights, the crack epidemic and apartheid.
Made up of more than 1,700 pieces, the building set for adults brings one of Haring’s most iconic motifs to life and “brilliantly captures the bold lines, vibrant colours and distinctive sense of movement and energy”.
The set comes with five building instruction booklets, one for each of the five figures, enabling people to enjoy a “social experience” as part of the build and “create this piece of pop art with friends or family members”.
“Once it’s built, you have two display options and can either hang your frameless LEGO Keith Haring artwork on a wall or connect each figure to a stand and showcase them as you like – the five figures are separate models so you can choose their order and how many you want to display,” LEGO says of the set.
“The set makes a special treat for yourself or a creative gift idea for any art lover.”
In a review The Brothers Brick, a LEGO website for adult builders, said Haring’s “vibrant and energetic pop art turns out to be an ideal match for LEGO”.
“The finished model is eye-catching and fun, and the ability to display on the wall or on a shelf is welcome,” they wrote, adding whilst LEGO only shows the figures arranged in one sequence there is “no reason why you shouldn’t take liberties and change the order or display them separately”.
“Together the figures have a substantial presence and along with a generous piece to price ratio, the set feels very much worth the asking price,” they continued.
I want this Keith Haring Lego set so bad pic.twitter.com/WuS1ZOJf4w
— shay 𓂀 (@surrealistshay) April 29, 2025
Fans online were quick to share images of the set to social media, where people were immediately praised the colourful rendition of Haring’s artwork.
“I want this Keith Haring Lego set so bad,” user on X wrote.
“I know what I’m getting for my bday this year,” another said with a heart emoji.
“Had no clue this existed but buying asap!” a third wrote.
Others called it “dope”, “fire” and “so cool”.
Not everyone was a fan though, with other people labelling the collaboration between the Haring estate and LEGO as “mindless consumerism”.
This is not the first time Haring’s artwork has been recreated, as his estate has collaborated with a number of brands over the years such as Crocs, Jean Paul Gaultier and Abercrombie & Fitch.
A couple of people also cleverly suggested buyers should leave the set unfinished, as a nod to Haring’s Unfinished Painting, which purposefully left unfinished by him to represent his life being cut short by AIDS.
LEGO Art 31216 Keith Haring – Dancing Figures is available on the LEGO website from Thursday (15 May) and is on sale for UK £104.99 / US $119.99 / CAN $149.99.
