Brighton hopes to entice gay American tourists

PinkNews logo on a pink background surrounded by illustrated line drawings of a rainbow, pride flag, unicorn and more.

Brighton and Hove city council has joined a campaign to attract more gay US tourists to Britain.

The city is thought of as the top LGBT tourist destination in the UK and local tourism bosses are keen to hold onto this position.

The council will team up with Visit Britain to see the city featured in US advertising and a special website.

According to the council, research on the gay travel market in America shows gays and lesbians are keen to visit the UK, with many hoping for a two-part break in Brighton and nearby London.

Cabinet councillor for tourism David Smith said: “Being part of this campaign places us firmly on the international LGBT travel map.

“We’re constantly looking for ways to grow new markets for the city. We have a brilliant LGBT scene in terms of entertainment, culture and venues. The council is doing all it can to help those businesses thrive and the visitors to have a good time.”

Brighton Pride will celebrate its 18th birthday this summer.