Kellogg’s mascots including Tony the Tiger and Snap, Crackle and Pop have ‘spoken out’ to condemn homophobic bullying.
The cereal company teamed up with LGBT charity GLAAD to stand up to bullying for Spirit Day, which is marked by schools in the US as a day to stand up to LGBTQ bullying.
Kellogg Company launched a video featuring its most iconic mascots – Tony the Tiger, Snap, Crackle & Pop, Julius Pringles (‘Mr. P’), Ernie Keebler, Toucan Sam, and Cornelius (‘Corny’).
Each character, recognised by children across the world, plays a role in ‘speaking out’ against bullying in support of Spirit Day.
In the video, the mascots stand mute holding signs ‘Love Actually’ style, with in-jokes mocking their own appearance.
The message reads: “We’re here to raise awareness around an important issue. It’s not something we can easily talk about. Because we can’t talk. We’re mascots.
“Bullying can take a toll, no matter what form it comes in.
“So whether it’s someone calling you a chicken, or saying you aren’t THAT gr-r-reat… If someone says your nose is too big, or that you look like the Monopoly guy… if someone makes fun of you for being an elf… or they aren’t really sure what you are… it’s up to all of us to speak out.
“Even if you can’t do it literally.
“Because bullying is no laughing matter.
“And no matter how you look… where you’re from… or who you love…. we must all stand together. Join us in speaking out against bullying.”
Tony holds a sign promoting GLAAD’s Spirit Day event.
Check out the clip:
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