Ariana Grande finally launches her R.E.M. beauty range in the UK including cult-favourite products
Ariana Grande has finally launched her R.E.M. beauty brand in the UK.
She confirmed that the vegan-friendly range, named after the fan-favourite song, is heading exclusively to Selfridges.
The singer announced the launch on Instagram, which marks the first time R.E.M. beauty has been available internationally.
The entire range is now available to shop in-store and online at selfridges.com.
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She says “it’s incredibly special to be finally launching the brand” in the UK because its the place where she first tested or wore any of the R.E.M. formulas in public.
This was during her performances at London’s O2 Arena as part of the Sweetener World Tour back in 2019, which saw her headline five nights at the venue.
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The collection has been inspired by ’60s retro-futurism and her love for sci-fi, vintage and horror to “create products that inspire you to make every dream a reality”.
So what R.E.M. beauty products can you buy from Selfridges? Well, there’s plenty of the brand’s cult-favourites on sale.
There’s been four drops since Ariana Grande launched the brand in 2021 that are all now available to shop in the UK.
The first release, which focused on eye products includes ultra-fine liners, luminous eyeshadows, mascara and feline-shapes false lashes to get the ‘Ari eye’.
The second chapter introduced skincare, including viral favourite, Cooling Blurring Under Eye Balm, which sees a tub sold every 12 seconds.
To coincide with the launch at Selfridges, the brand is also bringing back its R.E.M. beauty experience.
From 11-24 August fans can head to the flagship store on Oxford Street to experience the ‘dreamworld’, featuring games, photo moments and one-on-one appointments with experts.
It’ll also head to Trafford on 29 August to 11 September and Birmingham on 17-30 October.
To shop the entire R.E.M. beauty range head to selfridges.com.
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