The TikTok purple blush trend isn’t going anywhere: here’s how to make this viral look work for you

Purple blush is the latest beauty trend taking over TikTok.

Purple blush is the latest beauty trend that’s going viral on TikTok, and it keeps on growing in popularity.

The hashtag #PurpleBlush has gained more than 22 million views on TikTok since late 2021, with plenty of users showcasing the bold colour, which works on a huge range of skin colours and tones.

But don’t let the deep purple put you off, as the product transforms from purple to a rich pink when you apply it to most skin types.

It gives the skin a glow that looks intentional, rather than incidental and is especially complimentary on darker skin tones.

From Fenty Beauty to Rare Beauty and E.LF. to NYX, there’s plenty of purple blush that’s been showcased on the app.

One product that’s featured in a number of videos is Fenty Beauty’s Freestyle Cream Blush, in the shade Drama Cla$$.

The popular blush from the inclusive brand is described as giving “life to all skin tones”, and gives a no-fuss, natural-looking flush to your skin.

It’s priced at £21 and is sweat and water-resistant, that doesn’t feel greasy and is buildable for the rest of your makeup routine.

The purple blush is available to buy from the Fenty Beauty website here, and you can check out some of the best TikToks below.

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@missdarcei Reply to @big_bewbz A purple blush?? @Fenty Beauty Drama Cla$$ #makeup #makeupreview #blush #viral ♬ original sound – Darcei

@simpleekevin I’ve seen this all over and was SO scared to try purple blush but WOW omg ? #fentybeauty #purpleblush ♬ INFERNO – Sub Urban & Bella Poarch

@fentybeauty Reply to @whatsupclouds #FentyBeautyTries the VIRAL purple blush @Yashora ✨? Don’t sleep on our Cheeks Out Cream Blush in Drama Class, y’all!! #fentybeauty #purpleblush #viralmakeup #tiktokmademebuyit ♬ Lo-fi hip hop – NAO-K

Another popular purple blush is Soft Pinch Liquid Blush in ‘Faith’ from Selena Gomez’s Rare Beauty range.

This one is priced at £19 from Space NK and creates a bolder look that melts into the skin.

On one viral TikTok video featuring the Rare Beauty purple blush, a fan commented: “they always know what they’re doing!! hands down one of the best beauty brands”.

@mikaylanogueira These new shades of the Rare Beauty blush are beautiful for everyday looks! #makeup #beauty #makeupreview ♬ original sound – Mikayla Nogueira

Selena Gomez’s Rare Beauty launches in the UK

After a two year wait, fans in the UK and Ireland can finally shop Selena Gomez’s Rare Beauty line.

The beauty brand has launched exclusively at Space NK on this side of the Atlantic.

The products will be available to shop in-store and online at, with prices ranging from £10-£29.

This includes the Soft Pinch Liquid Blush, Warm Wishes Effortless Bronzer and Liquid Touch Weightless Foundation.

Gomez announced the news on social media, writing to her fans: “I can’t wait for you to try the collection”.

The launch coincided with the opening of a pop-up Rare Beauty café in Space NK’s London store, with deals, treats and beauty masterclasses for customers.