Megan Fox appears in erectile dysfunction ad: ‘I was born for this’
Megan Fox (Getty Images)
Megan Fox has starred in a playful new Ro Sparks campaign for erectile dysfunction (ED), saying she hopes it helps couples treat intimacy challenges as a shared issue.
In an interview with People, the 40-year-old bisexual actor said she wanted the campaign to feel cheeky rather than awkward. “I personally feel like maybe I was born for this,” she said.
The ad campaign is rolling out on television and includes a Times Square takeover. In the spot, Fox appears as Ro Sparks, the personified embodiment of Ro’s prescription treatment for ED, posing for the camera in a red catsuit with the brand’s logo on, and delivering product information through a run of suggestive double entendres.
“If prescribed, I show up right at your door,” Fox says with a coy smile in the ad. “Don’t worry, my packaging is very discreet.”
‘Why take something that is already a heavy topic and make it heavier?’
Fox said the playful tone was the point, arguing that humour can make a difficult subject easier to talk about. “Why take something that is already a heavy topic and make it heavier?” she said. “It already feels serious, so let it feel fun.”
She also pushed back against the idea that erectile dysfunction should be treated as a private embarrassment. “You’re not defective. Something’s not wrong with you,” she said. “You can talk about this. You don’t have to hide it.”
Fox added that ED can affect both partners in a relationship, especially when it comes to longterm intimacy. “Anyone who’s been married or in a long-term relationship knows your sex life goes through peaks and valleys,” she said. “When it’s in those valleys, the conversations are very important. Transparency is very important, and your ability to support your partner and help them feel comfortable speaking about these things is very important as well.”
Megan Fox and suggestive ads
This isn’t the first ad Fox has appeared in that has made headlines.
The Transformers star was the subject of an online campaign from a conservative mum group after she appeared in an ad for Dr Squatch earlier this year.
In May, the actress was slammed by One Million Moms for the “highly inappropriate” and “vulagr” ad, which was filled with innuendos and saw her in a tight black outfit.
The group branded the ad “entirely unnecessary” and called for it to be withdrawn.
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