Joe Baggs unrecognisable as he transforms into Katie Price’s double for Halloween
Joe Baggs and Katie Price (Getty Images)
Joe Baggs has left fans doing a double take after dressing up as Katie Price for Halloween, recreating her iconic 2026 National Television Awards red carpet look.
The former Gogglebox cast member, 29, hosted an “icons” party and went all-in on Price’s headline-grabbing outfit and heavy make-up, right down to the tiny black lace hot pants, bronzer and dramatic eye look.
In an Instagram caption, Baggs wrote that he “threw an ICONS themed Halloween party and it was only right to honour the the legend that is @katieprice”.
Explaining why he picked that specific moment, he added: “When I was planning the look for this party and thinking about cultural moments this year, Katie’s look with @mmmmitchell for the NTA’s red carpet was something that blew me away and I thought WE HAVE TO RECREATE THIS.”
Baggs revealed RuPaul’s Drag Race UK star A’whora did his makeup transformation for the night.
Baggs first rose to fame on Channel 4’s Gogglebox alongside mum Lisa, dad Terry and younger brother George, before leaving the show in 2022. He went on to launch his podcast Not My Bagg and built a large social media following, including 2.2million TikTok followers and 386k Instagram followers.
‘This is culture’
Baggs’ comments section quickly filled up with praise, including from Gemma Collins, who wrote: “AMAZING,” while Waterloo Road actor Chelsee Healey commented: “You Win.”
Loose Women panellist Olivia Attwood added: “Just so so so good,” while drag queens Baga Chipz and Danny Beard were among those applauding the transformation. Jedward commented: “This is culture.”
The party was attended by Megan McKenna and Lottie Moss, while a Britney Spears lookalike also performed at the bash.
Katie Price’s 2026 NTAs look
Price, 48, later explained that she had a cosmetic appointment booked the day before the NTAs. “We went to the NTAs, bearing in mind the day before [a cosmetic appointment] was always booked in,” she said.
She also described asking for a breast correction and a size increase, saying: “Me being me, I said if you can make them a little bit bigger? So they did!” Price added that she had filler in her temples, saying: “I didn’t know it would swell up like this!”
Price has long been a pop culture lightning rod in the UK, and impersonations of her are nothing new. In 2021, Bimini Bon Boulash’s Drag Race UK Snatch Game impression was so spot-on that even Price was said to be delighted by it.
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