Fossil releases stunning Pride watch with customisable straps in aid of The Trevor Project

Fossil Pride Watch

Fossil has launched a new rainbow-hued watch to celebrate Pride 2021.

The minimalist watch with matching Pride flag straps – including the trans flag – is in aid of The Trevor Project.

Both the Pride watch and straps are now available to buy from

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The brand has confirmed that 100 per cent of sales of the Pride watch and straps throughout June will benefit The Trevor Project.

Fossil is giving customers the chance to build their own Pride watch, with the choice of 10 different straps.

There’s an option to get an inclusive rainbow flag or a trans flag design, or you can choose a block colour from the Pride flag.

The watch case itself comes in silver, with a different colour from the Pride flag in place of the watch numbers.

The Pride watch is priced at £69, while the individual straps are priced at £19 each.


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The unveiling of the watch by Fossil received positive responses on social media, with one person commenting on the Instagram post saying, “Fave time of year! ?️‍??️‍⚧️?️‍??️‍⚧️?️‍?.”

Another added, “serving looks this Pride ?️‍?❤️,” while a third said, “Omg!! Obsessed! ??️‍?,” as well as plenty of other rainbow-filled comments.

A number of customers have also been wondering if it’ll be available worldwide, with the brand confirming that the watch is on-sale via the Fossil website in countries including the UK, US and Canada and Australia.

It follows up the announcement of Apple’s new watch for Pride 2021 which features the inclusive flag for the first time ever.

Although that one will set you back a little more as it’s priced at £429 and comes with a new matching animated Pride Woven watch face.

To purchase the Fossil Pride watch and straps head to