Rihanna announces that Fenty Beauty will ‘finally’ be available from Ulta – and it’s happening soon

Rihanna has confirmed that Fenty Beauty will be available from Ulta stores.

Rihanna has announced that Fenty Beauty will be available at Ulta very soon.

Fans of the makeup line will be able to shop their favourite products at more than 1,300 locations.

The Fenty Beauty range will be available to shop online at ulta.com and in select stores from 27 February.

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The singer and mogul announced the news on Instagram, with a post featuring her holding an Ulta shopping bag in front of Fenty Beauty posters.

She captioned the post: “bout to be in my ULTA bag!!”.


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Fans reacted positively to the news, writing comments like “finally” and “about time” on her post.

Others joked saying, “never shopping at Sephora again!!!” and “it’s over for Sephora”, with loyal fans following the singer wherever she heads.

Shoppers will be able to buy the full Fenty Beauty range at Ulta stores and online including blush, bronzer, highlighter, foundation, lip gloss and powder.

In a statement Rihanna added: “I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand.

“I want everyone to truly be included and Ulta Beauty’s amazing community shares the same passion for beauty that I do.”

It marks another scoop for Ulta, who recently launched Billie Eilish’s perfume after it sold-out on the singer’s website.

To shop the Fenty Beauty collection and more from 27 February head to ulta.com.

Fenty Beauty release Icon collection inspired by Rihanna

Earlier this month the brand dropped the 10-piece Icon lipstick collection.

The bullet shape lipstick has been designed to fit perfectly into the Rihanna’s cupid’s bow for a “personal touch”.

It’s available in 10 shades, three reds and seven neutrals, with names including Ballin’ Babe, Pose Queen and Schola Sista.

The collection also marks Fenty Beauty’s first refillable lip range from the brand.

Beauty customers can purchase the lipstick for £18, while the earth-conscious packaging is priced at £10 and can be refilled each time.

To shop the Fenty Icon collection head to fentybeauty.com.