This sexual wellness brand has launched a huge sale on vibrators with a unique campaign
Sexual wellness brand Normal has launched for the festive period on its popular vibrators.
Shoppers can get the Australian-based brand’s best-selling products, including Quinn, the clitorial stimulator or Piper for internal and external stimulation as part of the offer.
It’s now available to shop at itsnormal.com, with 25 percent off until Christmas Day.
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The brand has previously launched an interesting advertising campaign for its sales as they say that Australian advertisers have “some pretty outdated regulations and policies on sexual wellness products”.
They say that the words “sex toy” and product images not allowed on adverts, despite a large portion of the adult population owning a sex toy, so Normal have come up with a hilarious campaign to promote the sale.
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Founder of Normal, Lucy Wark said “We’ve been told by advertisers that we can’t say the word ‘vibrator’ or show one on a poster: so instead, we’re just covering Australian cities in posters about how our “vbriators are on sale” and blurring out an object that could possibly be our bestselling vibe Quinn on the image…”
“These regulations are falling behind contemporary community values, in our view, but while they’re still in place, we’re definitely going to have some fun with them!”
“And we’d encourage folks in Sydney, Melbourne and Brisbane to keep their eyes peeled for more fun surprises over the next few days – and nights – as we spread the word on our mobile billboards.”
“Every complaint we’ve ever had about our advertising has actually been dismissed, because we are very careful to think about context and messaging when we run a campaign. That includes our famous TV ad featuring the c-word (clitoris), which got 69 complaints (all dismissed) last year!”, Ward added.
The latest sale means that shoppers can save 25 percent off the full collection of body-safe, silky-smooth modern sex toys and essentials
There’s plenty to choose from their colourful array of sex toys, with Normal aiming to “create a place where it feels easy and normal to buy products you trust”.
To receive the discount use the code STOCKINGSTUFFER during checkout at itsnormal.com.
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