Rihanna applying Fenty makeup during the Super Bowl halftime show is nothing short of iconic

Rihanna made her long-awaited musical return at the 2023 Super Bowl halftime show, and amidst the packed setlist, she even managed to fix her makeup.

From announcing her second pregnancy to casually promoting her world-famous beauty brand, there were no shortage of iconic moments during the superstar’s epic 13-minute set.

The highly-anticipated show comes five years after her last live performance at the Grammys and seven years after her last album, Anti.

In the meantime the singer-turned-businesswoman has been building her fashion and beauty empire, Fenty Beauty, which has slowly dominated the make-up world.

As well as becoming a billionaire in the process, the brand has been at the heart of her public persona for the past couple years – and the halftime act was no different.

Despite the jam-packed setlist, which featured hits such as “Umbrella”, “Diamonds” and “We Found Love”, Rihanna managed to slot in a three second Fenty promo by reapplying her make-up.

You may like to watch

It turns out the make-up item was the Invisimatte powder, which Fenty Beauty swiftly joked on their social media: “Y’all wanted a special guest?? Well y’all got one.”

This article contains affiliate links, PinkNews may earn revenue if you click through and purchase products through the links.

The moment was not missed by fans who have hailed the singer a business queen.

“Rihanna promoting her makeup line during her iconic half time show was very iconic of her. QUEEN S**T,” one fan enthused.

While another added: “Rihanna fixing her makeup mid performance so unbothered had my jaw drop, plus it flew by my head she very much subtly promoted Fenty that way…like that’s mother.”

And given she had no other guest appearances during the Super Bowl show, one person joked: “Rihanna said y’all gonna get me alone, I ain’t sharing the stage with no one but dancers and my makeup.”

Generally people were just in awe.