Watch: Hilarious Tide ad takes aim at anti-gay clerk Kim Davis

Illustrated rainbow pride flag on a white background.

A new TV ad has been launched, taking aim at a Kentucky clerk who tried to block same-sex couples from marrying.

Rowan County clerk Kim Davis was briefly jailed for contempt of court after she ignored direct orders from a court, by continuing to refusing to let gay couples marry.

Davis has been married four times, but claims God doesn’t want gays to marry.

She has since become a darling of social conservatives and right-wingers – with Republican Presidential hopefuls Ted Cruz and Mike Huckabee both scrambling to be seen at her side.

A new ad for stain remover Tide to Go takes aim at the row, however – focussing on a gay couple who are finally on their way to get married.

As the pair approach a church, they are spotted by a Bible-holding woman, who storms over.

She shouts: “How offensive! I won’t let you blemish the sanctity of marriage.”

The pair assume she is being homophobic, and begin to protest – but she instead produces a Tide stain remover and covers up a stain on one of the men’s suits.
Watch: Hilarious Tide ad takes aim at anti-gay clerk Kim Davis
She then adds: “There, flawless! Carry on boys.”

The TV spot was directed by Mark Nickelsburg, who wrote: “First a clerk in Kentucky, and now a church lady in Los Angeles!
Watch: Hilarious Tide ad takes aim at anti-gay clerk Kim Davis
“This same sex couple faces yet another obstacle on the way to marriage equality in this commercial I directed.

“Special kudos for terrific performances by Matt Marr, Karl Ramsey, and Lynne Marie Stewart.”

Watch: Hilarious Tide ad takes aim at anti-gay clerk Kim Davis

The company previously launched a pro-gay ad in Canada, but plans to air it in the US were dropped.

It was later the target of a petition, urging companies to broadcast pro-gay ads, rather than creating them as one-offs.

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