Preview: RED HOT calendar tackles ‘desexualisation’ of gingers

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Images from the newest RED HOT calendar have been released, which aims to dispel the “desexualisation” of gingers.

The popular calendar has just been made available for pre-order. A portion of proceeds are donated to good causes. and the calendar aims to inspire ginger men to be proud of their red hair.

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“The collection aims to dispel the popular preconception that ginger men are somehow less attractive and weaker than their brunette or blonde counterparts,” says photographer Thomas Knight.

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The photographs are being exhibited in the BOSI Contemporary gallery in New York

RED HOT helps support the Anti-Bullying Alliance, and last year’s calendar helped to raise more than £6,000 for various anti-bullying charities.The 2015 calendar aims to make even more for good causes.

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Thomas continued: “It amazed me how our western culture holds redheaded women to such high regard, almost the ‘ultimate’ female, and redheaded males in such low esteem; emasculated and desexualised in film, TV and literature.

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“I wanted to flip this stereotype on its head and present the redheaded male as the ‘ultimate’ alpha male. Essentially, ginger boys desperately needed a rebrand and I felt like I was in a good position to do it.”

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A video previewing the 2015 calendar is available to view below.