Disney drops Cruella trailer starring Emma Stone as Cruella de Vil and it’s as camp as a Dalmatian-fur coat

Emma Stone Cruella Disney 101 Dalmatians

Cruella trailer starring Emma Stone as the fashionable Disney villain Cruella de Vil has the entire internet making the same joke.

The movie showcases the early days of the fur-loving, maniacal 101 Dalmatians character Cruella de Vil – complete with a star-studded cast and amazing costumes. Emma Stone plays Cruella as a British fashion mogul in the days before she’s driven mad by a horde of spotted dogs.

The trailer opens with a voiceover from Stone, who is stepping into then famed department store Liberty London, saying: “From the very beginning, I realised I saw the world differently to everyone else. That didn’t sit well with some people.”

She goes on to say that people were concerned Cruella De Vil is a “psycho”. The final shot is overlaid with her saying: “The thing is: I was born crazy, born bad and a little bit mad. I’m Cruella.”


The comparison between Cruella and Joaquin Pheonix’s Joker was inescapable for fans. One person wrote the movie seemed to capture the idea that Cruella De Vil is what would happen if “someone girlboss’d so hard they became the Joker”.


One fan wrote that she was always “content with the understanding that Cruella de Vil is the way she is because she’s rich and British”, which is fair.

Another put out a fair PSA on behalf of “all the girlbosses in your life”.

When is Cruella out?

Cruella is due to be released in May both in the UK and US and is directed by I, Tonya‘s Craig Gillespie. It’s based on the 1956 novel The Hundred and One Dalmatians and is set in London in the 1970s.

Stone plays Estella “Cruella” de Vil, who was hired by Emma Thompson‘s Baroness, the head of a prestigious fashion house. The film will also feature Mark Strong, Paul Walter Hauser, Joel Fry, Emily Beecham and Kirby Howell-Baptiste.

The iconic villain was portrayed by Glenn Close in the 1996 live-action film 101 Dalmatians and its 2000 sequel 102 Dalmatians.