Target takes protest against North Carolina’s HB2 to another level

Retail giant Target has taken the corporate protest against North Carolina’s HB2 to a whole new level.

The store chain has said customers at its stores may use the bathroom which is appropriate to their gender identity, not the sex stated on their birth certificate, as dictated by such laws.

Target released a statement reading: “In our stores, we demonstrate our commitment to an inclusive experience in many ways.

“Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.”

The brand has also said it supports the federal Equality Act, protecting LGBT+ against discrimination.

Going on, the statement reads: “Inclusivity is a core belief at Target… It’s something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day.”

The company has found strong support online for taking a decisive stance against the legislation, for which Governor Pat McCrory has faced increasing pressure.

Cirque du Soleil tweeted on Friday: “#CirqueduSoleil is opposed to discrimination in any form. Due to #HB2, we are canceling shows in #NorthCarolina”.

Hundreds of business leaders have urged the repeal of North Carolina’s HB2, and multiple celebrities have pulled out of appearances, including Ringo Starr and, Bruce Springsteen.

Springsteen was even accused of using “bully tactics” for cancelling the concert by one of the state’s Representatives.

But dozens of celebrities and hundreds of fans came to the defence of Springsteen, commending him for taking a stand.

Others such as Mumford and Sons and Cyndi Lauper have said they will appear but that they will donate their profits to LGBT rights organisations.

Mississippi also faces similar threats as Bryan Adams and Sharon Stone have pulled out of appearances there.