PinkNews Awards 2018: Kellogg’s wins Advertising Campaign of the Year

Kellogg’s has been awarded the Advertising Campaign of the Year award at the PinkNews Awards 2018.

The “My Perfect Bowl” campaign, made by Leo Burnett London, featured drag queens Vivienne Lynsey and Miss Blair making history by appearing in the adverts to talk about how they take their cereal.

Read more: The complete list of winners of the PinkNews Awards 2018

The organisation beat competition from Pride in London, Dublin Bus, Maltesers and Rowse Honey to take the honour at the PinkNews Awards, which took place on Wednesday (October 17) at Church House in central London.

The nominated adverts (Kelloggs, Maltesers, Dublin Bus, Rowse Honey, Pride in London)

Olivia Logue accepted the award from Lord Ian Duncan and Freddie Bentley and Sian Owen from Channel 4’s The Circle.

Logue said she was “very proud of Kellogg’s,” adding: “Yay!”

The Kellogg’s advert shows Vivienne, a RuPaul’s Drag Race UK Ambassador finalist in 2015, saying that she prefers to eat a bowl “at nighttime.”

Miss Blair agrees, saying she likes having cornflakes “around 1am” — but their opinions were ultimately secondary.

The drag queens’ appearances in the ad were welcomed (Kellogg’s)

The ad was praised for being moving and treating the featured drag queens as regular people who, like everyone, have opinions about food.

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