PinkNews Awards 2018: Kellogg’s wins Advertising Campaign of the Year
Winners of the PinkNews Awards Advertising Campaign of the year award post with Lord Duncan, and Freddie and Sian from Channel 4’s The Circle. (Paul Grace)
Kellogg’s has been awarded the Advertising Campaign of the Year award at the PinkNews Awards 2018.
The “My Perfect Bowl” campaign, made by Leo Burnett London, featured drag queens Vivienne Lynsey and Miss Blair making history by appearing in the adverts to talk about how they take their cereal.
Read more: The complete list of winners of the PinkNews Awards 2018
The organisation beat competition from Pride in London, Dublin Bus, Maltesers and Rowse Honey to take the honour at the PinkNews Awards, which took place on Wednesday (October 17) at Church House in central London.
The nominated adverts (Kelloggs, Maltesers, Dublin Bus, Rowse Honey, Pride in London)
Olivia Logue accepted the award from Lord Ian Duncan and Freddie Bentley and Sian Owen from Channel 4’s The Circle.
Logue said she was “very proud of Kellogg’s,” adding: “Yay!”
The Kellogg’s advert shows Vivienne, a RuPaul’s Drag Race UK Ambassador finalist in 2015, saying that she prefers to eat a bowl “at nighttime.”
Miss Blair agrees, saying she likes having cornflakes “around 1am” — but their opinions were ultimately secondary.
The drag queens’ appearances in the ad were welcomed (Kellogg’s)
The ad was praised for being moving and treating the featured drag queens as regular people who, like everyone, have opinions about food.
MyPinkNews members are invited to comment on articles to discuss the content we publish, or debate issues more generally. Please familiarise yourself with our community guidelines to ensure that our community remains a safe and inclusive space for all.
Report this comment
Please let us know why you would like to report this comment:
The ability to comment will be removed from anyone who does not follow our Terms & Conditions
