The way this lingerie brand owns homophobic haters should be displayed in the Museum of Modern Art

When model Jake DuPree donned lingerie from Playful Promises in an Instagram post, the image drew homophobic criticism from trolls with a lot of spare time. (Instagram)

British lingerie brand Playful Promises gave a masterclass in publicly owning online trolls after several accounts targeted their Instagram post featuring a queer model wearing a lace bra and suspender set.

Indeed, some say that the coronavirus crisis is the great leveller and, as countless Britons bunker down, even internet trolls are bound to be affected. Housebound with nothing better to do, why not spend your limited days on this planet by being anti-LGBT+?

On Saturday, Playful Promises shared a picture of Los Angeles-based Jake DuPree that is the dictionary definition of fabulous – a shot of the self-declared “merman” wearing a dusty rose bra and suspender set.

Playful Promises defends queer model wearing lingerie set from trolls, who seriously need to get a hobby. 

“Oh my God,” the brand captioned the post, “Jake DuPree causing heart palpitations in the Regalia Skylar set!”

But the post was quickly mired with homophobic and transphobic comments, as users ridiculed, for some reason, DuPree wearing lingerie.

“I’m all for diversity,” one user, whose profile picture was of a beach, wrote. “But this is just not sexy.”

“Nobody is asking you to eat anything,” the brand rosily rejoined to the beach, “if you continue scrolling this won’t come up in your feed because IG doesn’t work that way.

“However by continuing to come back to this post and commenting will continue to push it out to other people, so you are helping others see this vision of fabulosity.”

No lies detected.

‘Nothing is made “for” any gender, it’s just a garment.’

Another troll who had a problem with what someone they will never likely meet is wearing said: “Seriously, who does this?”

“Literally anyone who has confidence to post photos in lingerie, regardless of gender,” Playful Promises zinged.

“Just no,” another account wrote, “not sexy at all.” We’re unsure whether the user is the CEO of sexuality.

“Key info we needed to know, thanks,” the brand deadpan hit back. “Making a note of it.”

“I would never buy the set now… because I wouldn’t want to be seen in a set made for men, too,” said a user, “this is not attractive at all.”

“Were you previously unaware that all garments can be worn by all genders?” Playful Promises hit back.

“Nothing is made ‘for’ any gender, it’s just a garment.”

Playful Promises basically just said: “It’s… a piece of fabric.”

As Playful Promises continued to support, well, the ability for anyone to wear lingerie, DuPree called the brand the “absolute best” for doing so.

“Thank you for all the love,” the fitness host wrote, “you are a class act, too, defending me in the comments.”