Australia’s anti-gay Marriage Alliance rebrands as anti-trans group

Marriage Alliance, the failed campaign against same-sex marriage in Australia, has quietly rebranded as an anti-transgender pressure group.

The anti-gay marriage group led the campaign during the 2017 postal vote on same-sex marriage that ultimately saw 61 percent of Australians vote in favour of equal marriage.

However, rather than close down when equal marriage became law, the group appears to have taken on a very different identity.

The Star Observer reports that the group’s online presence has been subsumed into Binary Australia, a legally separate entity registered as a company in October 2017 to oppose transgender rights.

Marriage Alliance is now Binary Australia

Marriage Alliance rolled out its new identity in an abrupt transition, as its social media pages changed branding to Binary Australia.

In a video on the group’s Facebook page Damian Wyld said: “It’s hard to believe how quickly time has passed since last year’s marriage campaign. It’s also hard to believe Marriage Alliance is coming to the end of its journey. I’d like to take the opportunity to thank you sincerely for everything you’ve done.

Damian Wyld and Kirralie Smith of the Marriage Alliance

“Many of the consequences we warned about are now coming to pass, so while Marriage Alliance’s work may be over, something new is definitely needed. Radical gender theory continues its onward march across our country, particularly in our children’s classrooms, and that’s why I’m particularly pleased to let you know about the launch of a new organisation.”

Binary Australia head Kirralie Smith, formerly of Marriage Alliance, said the new group would “defend the role that gender plays in our society and protect our kids from those who would seek to indoctrinate them with rubbish like [LGBT anti-bullying programme] Safe Schools.”

Smith said the group would “defend our kids from extremists and their agendas.”

Marriage Alliance sent emails to supporters promoting Binary Australia

In addition to its social media pages, Marriage Alliance’s email database, built up during the postal vote campaign, also appears to have been mobilised to advertise the new group.