Human Ken Doll Rodrigo Alves enters the Celebrity Big Brother house

Brazilian-born Rodrigo Alves, also known as the Human Ken Doll, has entered the Celebrity Big Brother house.

Alves was revealed as a contestant during the launch of the new series on Channel 5, in a video posted by Big Brother on Twitter he says: “I’m always front page news.”

Reactions from Big Brother fans ranged from one user writing: “Never judge a book by it’s cover. I’m sure he’s a very nice person,” to another that said: “How tragic to look like that, really horrendous.”

Alves is known for his striking appearance as he’s undergone some 60 cosmetic surgeries, and hundreds of other aesthetic procedures to form his look.

He’s previously had over 3,000 hair follicles transplanted to his forehead and then platelet rich plasma injected into his forehead to stimulate growth.

The 35-year-old previously said that the most obvious impact surgeries are having are on his hair.

“I’ve had two hair implants and I’m due to have another one in a few weeks, simply because I was not born this way.”

Because of the effects, Alves is starting to see the physical affects his lifestyle is having, he has made a conscious decision to stop having some of the procedures he regularly relies on, such as liposuction.

“I’m saying goodbye to liposuction. I’m not saying that I won’t have another facelift when I want to or hen I need to, I’m just changing my lifestyle which means a good diet and for the first time in my life, facing the gym,” he said.

Before he was a TV and social media star, Rodrigo, said he battled bullying and abuse for his looks as a child.

He confessed to being terrified as he returned to his native Brazil this week as he confronted childhood demons.

The star, who has over 700,000 Instagram followers, also said Brazilians post more negative comments than anyone else on his digital posts.