Doja Cat teams up with Skechers for an iconic anime-inspired campaign

Doja Cat has teamed up with Skechers for their Uno campaign.

Doja Cat has teamed up with Skechers to create an iconic Y2K and anime-inspired campaign.

The artist has become the brand’s first-ever Artist-in-Residence and has reimaged the Skechers UNO sneaker.

The reimaged UNO sneaker is now available to shop in-store and at skechers.com or skechers.co.uk.

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Doja has created the new campaign with the brand which feature a reimagined Skechers UNO sneaker.

She draws on inspiration from Y2K style, anime fight scenes and cyberpunk aesthetics, as she is seen battling herself with two opposing identities.

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According to the rapper, the idea came from “the different UNO colors and which UNO gives you the most power”.

They’re available in a number of colourways, with Doja opting for a neon green and neon pink in the campaign.

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The clip sees the two characters battle it out, fighting-game style, with the rapper saying: “For all the different sides of you, there’s Skechers UNO.”

Fans of the artist are raving about the collaboration and visuals, with one commenting: “She is perfect for this.”

Another fan said: “This is awesome, can someone please Doja Cat in an anime series or video game? She would be a great voice actress for a game or anime series.”

Somebody else echoed this, writing: “I want this ad to be a whole show … she eats up everything!”

While another compared it to a cult-favourite, saying: “This is so Scott Pilgrim vs. the World and I love it!!!”

The UNO sneakers come in a number of different colourways. (Skechers)
The UNO sneakers come in a number of different colourways. (Skechers)

Discussing the collab with Hypebae, the artist said she’d wear the UNOs “to rehearsal” because they’re “very comfortable and a good shoe for all day”.

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And added that if the sneakers could play one of her songs it’d be “Juicy” because “there’s so many colour options and that’s a very colourful video”.

To shop the Skechers Uno collection head to skechers.com or skechers.co.uk.

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