Doja Cat teams up with Skechers for an iconic anime-inspired campaign
Doja Cat has teamed up with Skechers to create an iconic Y2K and anime-inspired campaign.
The artist has become the brand’s first-ever Artist-in-Residence and has reimaged the Skechers UNO sneaker.
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Doja has created the new campaign with the brand which feature a reimagined Skechers UNO sneaker.
She draws on inspiration from Y2K style, anime fight scenes and cyberpunk aesthetics, as she is seen battling herself with two opposing identities.
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According to the rapper, the idea came from “the different UNO colors and which UNO gives you the most power”.
They’re available in a number of colourways, with Doja opting for a neon green and neon pink in the campaign.
The clip sees the two characters battle it out, fighting-game style, with the rapper saying: “For all the different sides of you, there’s Skechers UNO.”
Fans of the artist are raving about the collaboration and visuals, with one commenting: “She is perfect for this.”
Another fan said: “This is awesome, can someone please Doja Cat in an anime series or video game? She would be a great voice actress for a game or anime series.”
Somebody else echoed this, writing: “I want this ad to be a whole show … she eats up everything!”
Discussing the collab with Hypebae, the artist said she’d wear the UNOs “to rehearsal” because they’re “very comfortable and a good shoe for all day”.
And added that if the sneakers could play one of her songs it’d be “Juicy” because “there’s so many colour options and that’s a very colourful video”.
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